It certainly isn't and there lies the issue. The decisions are being taken by commercially naive administrators who are failing to promote an effective strategy. But why should they worry? They will run the sport into the ground and move on to jobs selling widgets!

In reply to The Devil's Advocate, (can't do the fancy quotes!), the RL Express quote states: 'Should they satisfy each one of these requirements, they are then entitled to throw their hat in the ring for a spot in Super League. They will then be measured alongside the existing 14 license holders, in the following areas: ......... etc'
Which, to me, does imply that it is a 'competition' between Superleague clubs and the Championshiop contenders.

That's what they are good at.

It was a quote from RFL compliance manager Blake Solly.

See my earlier post, that is why I said they were doing their usual trick and contradciting themselves in the same article.