It does if you put an accountant in charge - unless your marketing lead is sufficiently slick to be able to demonstrate a return on their outlay; accountants predict the future based on what's happened in the past, so if you can't demonstrate a direct link between a marketing campaign and subsequent sales, they'll see it as a loss - and if they're in charge, they'll cut that budget. They also like slashing staff costs...

How do we know the state of our finances have any of us seen a set of accounts.

Most marketing is now e-marketing. If our fans are so keen there should be more marketing why don't they set up match trailers on their facebook accounts and get people to "like" them. That will reach thousands more potential attenders that a notice in the fish shop.