Which you will use to do what ?

Hmmm... If there was a lot of it I would fill a bath and roll around in it



But seriously, I would expect any well run business to have a strategy that will enable the company to reach its objectives. This money should be spent within the strategic plan.

Not good enough , try again , that answer is far too RFL esque like for me

Come on you can do better than that

..... you mean a very, very big bath



How does it go.... if you fail to plan, you plan to fail.

Still waiting , in fact you are making my argument for me . carry on

If I answer correctly will I get two stars on my report?

You and I both know you are trying to avoid stating the obvious , the money would go on an improved playing squad , as success on the pitch will result in more income through the turnstiles , wouldn't it ?

But you and I also know that it doesn't work like that

Sponsorship is great , however it has to profitable for the sponsor or it will only last for a short time , if it has only been given because of locality then it is of little long term use

The CEO of United Emirates Airlines is from Leigh , he was approached in 2003/4 to sponsor the club , he declined but suggested if we were ever to get into SL for us to ask again , this we did the following year but unfortunatley a local business had already taken the option as the main shirt sponsor , but true to his word they did sponsor us , the local business struggled and ultimatley went bust 14 months into a 2 year deal and only paid for part of the original agreed amount

A ' Charitable ' sponsor is not a long term strategy , it is a short term boost , and sometimes it is a bad thing as it can make an administration lazy , they also tend to only want to invest in a tangible item , ie a particular player or the like , when a more useful contribution would be a marketing budget for 3/4 years to enable the club to try to build a bigger fan base , and fans tend to last longer than sponsors

There is no such thing as bad money - only bad management. The real problem is that directors are usually also fans and that's where common (business) sense goes out of the window.

Our last BOD made all the right noises re not overspending but look what happened. They told everyone within earshot how good our finances were but were apparently telling porkies. I can only assume that they were grasping at straws and trying to balance current debt against possible future income.

There is far more to being a director than strutting Nero like around the executive lounge and looking down your nose at the plebs (fans).

Now your getting it

I've always had it

We know all about sponsorship deals being counter productive.

Jewson's anyone? That Internet Company who never paid us a penny too?

It shows the board are working hard to attract new sponsors and looking at new revenue streams.

If they can bring someone as big as Molson-Coors onboard who else can they attract? It could only be the tip of the iceberg.

Great though big sponsorship deals are they can detract and distract from the main issue , that of bringing in more pay through the turnstile fans , long term that is the most important requirement