Quote: guess who "No one is questioning the time and effort, you put into doing these things Micky.
I like stealth comic wonder if its the right thing for the club to be doing.
I get loads of links sent to me by facebook friends. Do i watch them all, no i dont.
If i dont like the name of it i wont watch it. If i do watch it and dont like it i will not watch another link.
I really dont think this is a way of getting people to come down.'"
JD's cougar train and Nigel's knocks videos are great for us current fans, they give us an insight in to what's going on behind the scenes.
The match videos are great for the supporters who can't make the games for whatever reason.
They certainly have a valuable place in the club's marketing strategy. However being constructive, I think they could be promoted better by being viewable on the club website and a dedicated Keighley Cougars YouTube channel.
The approach to selling the club to the wider public, with the exception of our excellent community projects is not great. The first point of call for many is the club website, a quick look at the homepage shows an 8 day and a 10 day gap in the news section, not even an article available on our win at Doncaster. The Cougars TV link takes you to a page with a link to YouTube, it's shoddy.
We need to put the brand out more, posters, billboards, PR stunts etc.. I know these cost money but good well thought out well targeted marketing will bring in more money than it costs. Here's another simple cheap way, we play Swinton on August 4th. It looks likely that will be the SKY game. The week before the game, contact every local pub with SKY Sports (easy to do if you use
rlthis nifty pub finderrl) and ask them if they'll show the game and build it up to be the possible title decider it potentially is.