FORUMS > Keighley Cougars > Commercial Ideas |
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| How about a social at the club early in December. Meet the new players and re-signings, launch of new 2012 shirt and hopefully sell bucket-loads, Cougar merchandise and of course sell season tickets?
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| Good idea!
...what about showing the grand final on the big screen?
( I still haven't seen it on tv yet!)
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| The last 2 seasons we've had a kit launch night in the run up until christmas.
I seem to remember buying my season ticket at one of them.
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| Maybe adults into bar free but sell tickets for any kids who would then get a present from Santa, who may look a lot like Freddie Cougar! Rach would wrap all the presents up as she has nowt else to do!
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| I like the ideas above.
I remember reading this season just gone the plan of getting a shop in the town centre somewhere again. Has anyone heard more on this?
My thoughts if that didn't happen would be to have a couple of one-off stalls in town somewhere selling tickets and merchandise. Either in the indoor market or the Airedale centre? It would need one or two people on a Saturday with a box of merchandise and order forms.
They could also then sell tickets to a club night to watch the game again!
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| With all of the work that the Cougars are doing with the schools in the area, how about having it on an afternoon (Saturday or Sunday) with a (or several) junior rl competition(s) running at the same time?
This would also get parents (and schools) involved (hopefully). Evenings are difficult for me and, from other comments, it would appear to be difficult for others also.
Looking to the future; start a £10 monthly Standing Order scheme in January (obviously towards the end of the month) so that fans can start saving for next season's Season Ticket. There would (hopefully) be a surplus by November [depending on the price of next season's Season Tickets, which could then be offered as a raffle prize (or prizes) for the participants as an additional incentive.
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| In the Saturdays running up to Christmas can't we have a stand in the shopping centre or town centre supermarkets handing out leaflets for season tickets and Squadbuilder applications? Perhaps some of the players can do an hour's stint occasionally. Lets get out there and get in people's faces. I have a couple of mates who are "thinking of buying a season ticket" who haven't been down to the club for many years.
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| Hi most of these have been tried before sorry. We need to get the young people interested again. Still think that staggered payments for a season ticket is the way to go . Not sure that the promotion that is n at the moment has hit the mark but well done for trying.xx
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| I realise that it isn’t £10 per week, and I apologise for being a pedant, but isn’t paying £60 now and £60 later staggering payments?
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| I think we should take advantage of social media. Set up a public event on Facebook for each match in our fixture list. Hopefully these will keep being shared by fans and they'll crop up on other friends' walls, or more directly by attendees inviting more and more people. It's managing the diaries of the people that practically live in facebook.
Any comments?
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| As I have said before £60 is too much for me and many others to pay in one go. However had the payments started in september i would have gladly paid £30 per month on standing order, regardless of the offer. In this climate I am not sure there is a market for new business (fans) which is a shame as many fans including myself that I stand with have heart and passion for the game. The most powerful pull is being a winning team this year, and hopefully JD will provide us with one. x
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| Quote: goosey "As I have said before £60 is too much for me and many others to pay in one go. However had the payments started in september i would have gladly paid £30 per month on standing order, regardless of the offer. In this climate I am not sure there is a market for new business (fans) which is a shame as many fans including myself that I stand with have heart and passion for the game. The most powerful pull is being a winning team this year, and hopefully JD will provide us with one. x'"
With all due respect goosey why can't people take it upon themselves to save that money over the same period of time and then pay for the ticket? Why complicate things by setting up a standing order system and then have folk in effect owing the club money?
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| Hopefully I have persuaded 3 or 4 people to come down to Cougar Park next season. I very much doubt they will be at every game, but at least they are a few people extra that haven't been down before (or not for a few years at least).
I agree with Stealth Comic on the standing order front, but I closely manage all my personal cash flows so that I can plan ahead for any large payments. If there is a demand for something like a standing order, it's too late perhaps to do anything for 2012 season, but I wonder if the club could set up a holding account for 2013 Season tickets? £10 a month throughout 2012 in readiness for 2013 season.
I noticed as well that Keighley, excluding Dewsbury, are pretty much the cheapest season tickets in the Championship (that's before any savings below £120). Show's how good the deal is. However most revenue will come through individual match tickets methinks. So although the drive for season tickets is important up to the end of the year to give the club the best budget for players, after that it's all about growing the fan base again and persuading the casual supporters to come down to more games in the season.
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| Quote: goosey "Hi most of these have been tried before sorry. We need to get the young people interested again. Still think that staggered payments for a season ticket is the way to go . Not sure that the promotion that is n at the moment has hit the mark but well done for trying.xx'"
Not in the last couple of years that I am aware of. I really feel we are on the crest a wave at the moment and anything to get the Cougars out there should be embraced. Lawkholme Len's idea is an cracking one. The players were even at the Keighley show this year. Sometimes you need to get in people's faces rather than relying on them to contact the club. If this tactic didn't work you wouldn't see some many pro-active initiatives from large retailers/Company's in shopping all over. Yes, I agree we need to attract some younger supporters, but not exclusively.
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| Did a stand in the Airedale centre myself with Dean and Tom one saturday morning. The cougars put up huge posters, in the poster zone regularly. I wrote to over 50 companies myself and enclosed free tickets to get people down. Not sure what the answer is to be honest. Just hope that we do see new people next season.
Stealth some people have less excess income than others.
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