Quote Jeff the God of Biscuits="Jeff the God of Biscuits"Why they can't go back to basics is beyond me. Just get one guy the fans love, one guy the fans hate, give them a reason to fight, and let them fight. Stupid gimmicks haven't worked in the past. The only really succesful gimmick is the Undertaker gimmick. Really, all the rest of the truly big names in Wrestling history have been themselves. Austin, Rock, Hogan, HBK, etc etc.
Build the company around the young talent they have. Miz, Morrison, Danielson, Barrett, Sheamus, Ted Dibiase, Cody Rhodes, Orton etc you have the basis of a great wrestling company. Sure some of these guys aren't the finished article. Sheamus & Barrett only being in WWE for a 2 years and a year respectively but are already main event talent. Throw in a couple of veterans there to get the talent over. triple H, Big Show, Edge, Mysterio etc. It's not rocket science!'"
Makes sense to me mate. One of the problems these days though is that there's no scope for creativity - everything in WWE from the promos to the matches are scripted word-for-word or move-for-move. Whilst this may seem great to a Hollywood writer, what it means (and a lot of wrestlers knock the scripted nature in shoots) is you basically end up with a bunch of guys who all look and sound the same. Nobody stands out now really in WWE, the guys getting the pushes are often big muscular guys who are jacked up. Like you said they need to go back to basics, but also try some new and innovative things.
- Build a strong women's division e.g. get Gail Kim back on TV, + maybe even bring in ODB and Awesome Kong
- Make tag-team wrestling important again
- Re-build the importance of all the belts (sorry, 'championships'
) e.g. by not switching champions every f*****g week.
- Maybe even start a fresh cruiserweight division and take it seriously.
Just been watching the documentary part of the Y2J DVD. He talks about how vital WCW's incredible Cruiserweight division was to their company in the mid-late 90's - many fans tuned in because you knew you could be entertained by the best high-flying athletes in the world, doing moves and combinations that were off the chart. WWE could re-create this by taking a chance on some ROH guys and some young Mexican & Japanese wrestlers. Won't happen, but would be good if they did.
Hate to say it but I think the next five years or so are going to be very grim indeed for the company. Buy-rates are dropping all the time, business across the board is way down (never thought I'd see the day when they'd fail to sell out a TV taping in the UK for example), + the PG Era must be drawing away a lot of people.
It's all very well the kids been into WWE, but they don't have the wages in their pockets that the 18-35 year old guys had to spend on Austin t-shirts, event tickets, PPV's etc.
IMO they're gonna have to tough out some very lean years indeed, till the Mattel/PG deal ends, then slowly re-build a company that has a versatile roster of great men, women, cruiserweights, tag-teams etc, with an edgy product to appeal to all ages, but mostly to the 18-35 year olds like UFC does right now.
On the plus side, don't forget there's always live wrestling going on around the UK, just a case of seeking it out with companies like All-Star.
Love both guys' work. 
