There does seem to be a degree of arrogance from some quarters who assume we should be attracting big-ticket, blue-chip companies because...well, because we're Wigan aren't we. I've no idea of the numbers (£) but I'd guess the shirt sponsor is fairly low on the pecking order in the grand scheme of things. So why not a charity or local business that can feed back directly into the borough? Some might want to look up the definition of snobbery when they've a minute or three.

Your point is different because Arsenal are massive, they have that exposure that makes it a partnership as you hear about Arsenal more than Emirates generally. We were sponsored by Mecca Bingo a few years ago. They are a big name, they have 100 bingo halls across the UK, and are ran by a group which is also the largest casino operator in the UK and did a lot of online gambling at the time as well as they owned Blue Square. Now, bearing in mind how many members of the general public they must reach every single day, do you think they improved our image, or attracted more business to the club? Did people other than SL fans think 'Wigan' when they saw Mecca Bingo? The answer to both questions is 'no', and I can't see why it would be otherwise for any other large company. There's no incentive for them to do it, we aren't paying them after all