I like the new badge. Serious.

If you don't like it that's fine, but surely we can appreciate/understand the need to rebrand and draw in a younger crowd?

Superleague is nothing without Wigan. Or saints and leeds for that matter. Tell em.to FO if they want to change something so significant

I don’t particularly like the re brand and I understand most on here won’t either.

The simple fact is though it isn’t aimed at us. We are the old farts to a certain extent the captive audience.

Clearly the club knew it wasn’t going to go down well with the traditional fans however they are aiming at a new younger market and securing the next generation of fans.

The old crest was/is dated in reality and if this rebrand helps boost attendances and helps support the drive for younger fans then I’m all for it.

Once again jonh nails it.

Just read on Sky something that makes a lot of sense and is probably a major part of this decision. It was Rads confirming it costs £3.20 to embroider a traditional crest on any garment due to the thread count, whereas this costs next to nothing. The training wear was pathetic last year with an ironed on crest on everything making it look less than amateur. This change should solve that at least but it won’t appease the fans.

I can live with the new badge and kit designs (even if they aren't what I would choose) as long as we keep signing players like French and Bateman to wear them.

John I’m with you with a lot of your comments however, the new design is amateurish in the the extreme and I’m genuinely amazed that IL gave his approval

Erased an iconic badge to save some money. Disgusting. Another cost cutting initiative that holds the fans in contempt.

Like I said I’m not particularly a fond of it but I totally understand it and support the decision, and it won’t weigh heavy on my mind when we are hopefully back in the stadium watching French and the rest of the team wearing it next year.

No matter what it was it was going to upset the traditionalists amongst us.

It looks like a great commercial move, a great marketing move and in truth probably pulls up in line with the rest of the league into the 21st Century and the progressive aspirations of us as a club and a sport.

The ability to produce more quality training and leisure ware for fans to buy is a boost in my opinion.

Some of the slating of IFL and his “cost cutting” really is laughable given the announcement relating to French.

It looks like a grumpy old hairy spider.

I heard about the cost argument months ago and to a degree I understand this but the design of the new badge could be a marketing disaster sonwe resolve one issue but replace it with a bigger one

I know for a fact that some fans were involved in this review and at least one advised the club that the new badge would be a disaster for most fans

Not sure which marketing agency we have used on the new badge but their designers must be paid peanuts. Pun intended.

I understand and to a degree accept the need for change but the new design for me is truly appalling

Do.you.really believe that any cost saving from the badge change will be passed onto.the customer???