Quote P-J="P-J"Do we have the product that would play Sky and BT to bid off against each other?
Arguably not.'"
On the contrary.
Our sport is far better than the middle class/media supported sports such as cricket, tennis, golf and rugby union.
That is supported by the Superleague viewing figures.
Our viewing figures are probably even better than all the above boring dross put together.
Maybe it's a game of numbers ?
On the M62 corridor, I know personally many,many people, who subscribe only for RL.
We live in a populous area. These people pay SKY to watch RL.
Lancashire and Yorkshire are very populous areas of the country.
Advertisers pay to have their ads broadcast, Regional identity does not go amiss.