Apart from the big promotional stuff for these "Big One" events, does anything different actually happen on the night in terms of pre-match/half-time stuff going on?

I'm a loyal season ticket holder. This 'big announcement' does nothing for me

Not really, just have a large allocation of cheap tickets.

I would like to announce my disappointment at both the pre-annoucement and the actual annoucement. Pre-announcements (and announcements) like this do nothing to please hard working happy clappers like myself who are desperate for announcements and pre-announcements of a higher announcing quality

You actually made me laugh out loud...

That wasn't the problem and had they left it at that it would have worked. It was the "set your alarm clocks early" bit was where it fell down. That set the bar higher than this ever was and frankly it wasn't an announcement for Season Ticket Holders to get up for.

agree with you there! I'm all for getting new bums on seats and the concept behind the idea of the big one is great BUT.... imo they have got it wrong with all this build up ect! I think anyone reading a tweet saying "Big announcement coming tomorrow.....set your alarms for this one" could be forgiven for expecting something more than what was announced this morning.

what amazes me more is that they actually found a bona fide milkman

Its better not to get a season ticket as you get more perks without one. Why don't the club announce the "BIG ONE" before the season starts and use the scrum ticket as "the big ticket" or something to improve the attendance. I don't like the way the club has gone about this and like it or not they've mislead their fans, very poor however......it has got people talking.

Its actually on a par with the Huddersfield debacle whereby they ask all fans to stay back after a game as the chairman had a major announcement to tell them and all that was said was that season ticket prices were remaining the same for the next season!!

Some people obviously aren't well versed in marketing strategy.

The tweet last night went viral. It had Wigan fans, general British RL fans along with players and media types talking. That's the holy grail for any marketeer.

To waste all that momentum and hype on something that frankly isn't that important is laughable. Not only that it waters down the potential impact for using twitter for future big announcements.

Don't build up an average announcement into something it isn't whilst at the same time wasting the goodwill of the fans.

Did anyone seriously set their alarm clock early to see the news?

People need to manage their own expectations rather than blame the club or their PR spin when they're disappointed because we haven't announced a signing, when there was no indication this was going to be the case.

The meltdown by some on Twitter this morning is embarrassing. This is my personal favourite@WiganWarriorsRL thank you wigan warriors for taking the loyal fans for gullible clowns i for 1 will not be doing 300mile anymore ta again '"

In fairness to the people who got excited, the club raised expectations with a clever bit of PR

My main concern with this is that if we cant sell a Wigan and Leeds game on its own merit then something is seriously wrong. Secondly, if the usual cheap big one tickets are put on sale then my ST this year was worthless. Yes I have a seat for every game (I doubt I would struggle to get the same seat anyway) and yes we get priority on away games (again no struggle for tickets) so where is the value?