its a difficult one for the club to be honest, and i am one in that boat who had lapsed as a full time attending fan. I wont pay full price as i know i wont make it to all the games again this year (approx 50 per game for the ones i know i can attend) because i already have things i am committed to, but at the same time if the price was right would probably take up a season ticket. However, the club needs to be mindful of existing season ticket holders and not upsetting the apple cart too much on that front as they have been paying good money for the 3-4 seasons i havent attended

Early bird renewal (not the dead early price) would be good, but would still work out around 40 per match for me but worth it if i get Saints, Wire, Leeds in the games i'm going to be able to go to

From a club perspective as apollo says, 1000 extra ST holders at the reduced price equates to approx 300k in the coffers before spend at the match / merchandise etc, so may well be worth the short term pain / noise that may get created if they did come up with some form of offer to get fans back

That's wat's wrong with the original post as well Brian
Comparing Apples and Oranges
Wigan's pricing like for like with the 3 other clubs I've chosen to compare them with in the past (Saints/Wire/Leeds) is still IMO the best.

There is a point to be made about the take up of a New ST's and Lapsed ST Holders, but it also has to be linked in with conversations about the renewal being the price it is to reward loyalty, and if lapsed ST holders could come back at anytime on cheaper prices then people will lapse them more regularly.

What I do agree with, is that 20/21/22 are out of the Norm exception Years due to COVID

And I do believe that anyone who lapsed in those years "Could" have been given an opportunity to reinstate at renewal prices.
And I agree there maybe should be some other alternative to just starting on the top prices for lapsed ST Holders from say 5 or 10 years ago - Let's say a mid way point between the 2 prices if previous ST held in the last say 5 or 10 years

But, and I know people think I'm always defending the club, the OP is very slanted to make the clubs ticket prices look bad when in effect like for like (As I have on previous threads shown with direct comparisons of ours and other clubs prices) ours are very good, especially auto renewal and renewal prices

Nothing wrong with defending our club as others including some of our supporters love to look at the down side first.

In 2000 and 2001 it was 10 pounds in the South stand and 12 pounds in the East and 14 pounds in the West. Now it it 25 pounds in the South and 28 Pounds in the East and West NO wonder crowds have been down in the last 10 seasons on average

The auto renewal at Wigan is cheaper than the renewal price but as stated above it comes out at the end of August so you could be in for a very expensive few weeks if you're in the CC Final and play-offs looming