Quote: Orrell Lad "Heinz bought all of the tickets as part of a larger sponsorship deal. Mick Hogan has posted about it on t'other messageboard.'"
here you go.........nicked off tother board
Whilst these tickets may be distributed free of charge by the sponsor (Heinz) they are actually one of a number of rights bought as part of a larger sponsorship deal.
How they plan to distribute the tickets is down to them. Some sponsors use tickets as competition prizes in the local media, some reward staff with them and others use them to incentivise customers. Heinz have chosen to reward their staff and retired pensioners who used to work there as part of their 50th year celebrations. Its a tremendous gesture by Heinz and one we fully support as a club.
To re-iterate although these tickets are given away they are not 'free' tickets. They have actually been paid for as part of a sponsorship deal at the start of the season.
As a club we are very strict on where complimentary tickets go. We reward charities who request them to raise funds, certain staff members and use a small number for promotional purposes. The quickest way to de-value a season ticket holder's committment is to dole out thousands of free tickets each game. This club will not now (or in the future) adopt a mass free ticket strategy.
Regards
Mick Hogan
CEO
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i am Mick Hogan
