Strangely, I seem to be warming to it after the initial horror.

I showed the new logo to my kids (5 & 6) they both love it.

After the initial shock I am starting to warm to it too, however I do think its the lack of wider consultation with all supporters which is part of the reason it has disappointed so many people.

Supporters should be made to feel part of the journey but it seems only a select few have been invited to share their views, people feel excluded enough at the moment.

What the reaction has shown is that we have a lot of analogue fans in a digital world - which was kind of the club's reasoning for the change.

I work in the digital world.

That badge is e

I thought we were living in a ma-ma-material world?

This is the final thing against it - it's just not very good, lazy design.

As a general design, the castle on the crest badge looks good but the whole point of the exercise is for the badge to identify with ‘Warriors.’

Leeds Rhinos have a rhino on their badge, Castleford Tigers a tiger, Catalan Dragons a dragon and Warrington Wolves a wolf.

There would be no logic at all for us to redesign our badge and have a castle as the main part of it. It’s got to be a warrior.

Dallas Cowboys are one of the most recognisable brands in sport. They don't have a cowboy.

If you can't market Wigan Rugby League Football Club with all of our history and achievements then you're in the wrong game. By all means keep the Warriors name, but that is aimed at kids, let's be honest. By all means market the name to them and stick 'Warriors' on every childs item, but if you need some clip art drawing to market this club then like I say, you're in the wrong game.

Exactly, it's not about attracting more younger people as you do that by having a team who are successful, a good squad of players and a better public relations with your supporters as well as consultations with supporters when you are going to make major decisions to alter the club badge and re-brand the club. Surely, it is obvious that in a Rugby mad town like Wigan, the decision is more about it being cheaper to produce replica shirts and other clothing with the new badge than what it has been to produce the more expensive Ancient & Loyal badge.

Perhaps, it would have been more acceptable to supporters if the Ancient & Lodge badge was to be kept on the playing/replica shirts, Coats, training gear etc with the the new badge on other leisure ware. I can see the point of younger supporters not wanting to go out at night wearing a item of clothing with the Ancient & Loyal badge on it.

The club in its defence has said that it has consulted supporters on the matter, but how many season ticket holders, especially those have never asked for a refund of this season's ticket were consulted.

I have been a supporter for fifty years and a season ticket holder for more or less the same time, but nobody at the club ever made contact with me.

All very well, but what happens if all the clubs who adopted a name of a person or animal at the start of Super League decide to follow the example of Wakefield Trinity who got rid of the Wildcat image.

As it stands at the moment, only six of the present eleven Super League clubs have got one of the new names namely Castleford Tigers, Catalan Dragons, Huddersfield Giants, Leeds Rhinos, Warrington Wolves and Wigan Warriors. I have not included Salford as they have always been known as the Red Devils long before it was added to the name of the club.

If that happens it will mean another new badge, which would not be the case with the Ancient & Loyal badge.

Only once before have the club moved away from the traditional crest. The 1998 and 1999 Nike Shirts saw a change to a logo with a large white W. https://www.classicrugbyshirts.com/1998 ... 2221-p.asp Does anyone remember much supporter animosity at the time? Obviously this was in the days prior to social media, or even Internet sites back in 1998 (for most anyway). The club soon moved back to the crest in 2000, so did low shirt sales over the two seasons affect this decision bearing in mind we went to Wembley and the grand final in 98?

Only once before have the club moved away from the traditional crest. The 1998 and 1999 Nike Shirts saw a change to a logo with a large white W. https://www.classicrugbyshirts.com/1998 ... 2221-p.asp Does anyone remember much supporter animosity at the time? Obviously this was in the days prior to social media, or even Internet sites back in 1998 (for most anyway). The club soon moved back to the crest in 2000, so did low shirt sales over the two seasons affect this decision bearing in mind we went to Wembley and the grand final in 98?

The more I see it the more it grows on me . I'm not saying it's better than the club Crest it's not. But in certainly stands out when you see it on social media wigan tv interviews etc . Its aimed at the younger age group which are more likely to be bought into buying merchandise with this badge on. Now the adult fans who are kicking off about it i understand why but arnt we being a bit blinkered and childish moaning about a badge for God's sake as long as the club do well I'm not going to get worked up over a club badge. Just my opinion of course

Where do you get we are a rugby mad town from??
I think part of the current financial issues relates to insufficient crowds and limited income streams in other areas.

I don't like the new badge but maybe I'll become indifferent to it
If the relaunch of the brand helps the club I'm ok I just thought the timing of the launch couldn't have been worse and I'm pretty amazed that IL signed off a bland and another run of the emblem you could pick off a shelf. If had to pay circa £50k or even possibly higher for these services I'd be pretty disappointed in myself.

As I've said in a previous post on reflection to change wasn't ambitious enough I suspect through via supporters who formed part of the review.The strapline Ancient & Loyal combined with The Warriors is meaningless and confusing. If we are now The Warriors we should drop the Ancient & Loyal as soon as conscience allows us.

Agreed. I love the Ancient & Loyal crest and much prefer it to the new design. I wish they hadn’t decided to meddle with it and wish the rugby powers that be hadn’t decided to meddle with most clubs’ names when the Super League era began.

I’m fully in the ‘leave it be’ camp but since IL & Co have decided upon change, I think they are right in incorporating a warrior within the badge. Nobody will be more pleased than me if the idea is shelved after one season due to the adverse reaction of our support. If not, so be it. We carry on regardless. There are much more important things to worry about.