Problem you have in business is once you cut your prices by 50%+ you will always find it difficult to charge full price later down the line.

Our sport suffered with credibility following the ridiculous Eddie Stobart sponsored deal which saw branded lorries but no financial income. Maybe this played some part in the reduced TV deal as well?

South Stand Adult (Non Season Ticket Holder) - £18
South Stand Adult (Season Ticket Holder) - £15

Really difficult this one and more nuanced than just price.

One of the golden rules of business is that if you win an account on price, then you'll lose it on price. There has to be be more to the offering than just being cheap etc.

That being said, you have to offer value for money. Tonight, at £22, was value for what was offered imo. It didn't however attract a crowd worth writing home about. So maybe me & the 3 extras are wrong?

When we talk about balance, it's worth also factoring in the added atmosphere an extra 2-3k bring. I'm not talking about guys banging a drum, or chanting - I'm talking about a group of people being invested in a game and reacting to what's on the pitch. If that added atmosphere, makes it a "must see" does that help in the long run?

It’s tough, I really get that. I felt the game tonight was about right but charging Cas fans £30 for a Superleague game on a Thursday night isn’t right. It’s lazy profiteering that for my money.

The game as a whole at the moment should be an affordable family friendly game. To me that’s adult tickets at around £20 and kids tickets at around £8-10 per game. If a family of 4 come to a superleague game then £50 is about right. Unfortunately it feels like the top brass at Wigan have given up on trying to get more people in and have decided to charge the ones that do come more. I can’t and don’t back that and we really need to get some energy in to trying to get fabs in.

Sorry Nicky
Disagree

South stand was 18 last night for a non ST holders, 15 if you have a ST
Kids were £8, £5 for ST holders
Ridiculously cheap
Don't forget 7 and under get their Seson tickets FREE, I'll say that again FREE!!!!

Season Tickets at Wigan work out less than the £20 per game your saying we should charge. There's multiple payment packages to cater for different requirements.

That's £20 per game before you become an existing member when auto renewal kicks in and you get them even cheaper!

£42 for 13 games for 17 and under
Unbelievable bargain

Theyve introduced 2 other brackets for 18-21 and young adult 22-24 that are cheap as chips. They work at at about £12 & £15 per game

The prices on the sidelines are only slightly hire in the 18 and upwards categories and either FREE or £42 the same for the sidelines.

You talk about £50 for a game for a family of 4
If you buy a season ticket then that's about what your going to pay, cheaper if kids are 7 or under.

Last night a family of 4 could have gone for 52 as non ST holders and £40 for family of 4 ST holders.

I will agree that if Cas fans were charged 30 for East stand tickets then it was wrong, as through no fault of their own.
It could have been thr normal 24/25 or whatever
It may have put a handful off, but no way Hundreds.

I keep seeing comments about reducing tickets by half or more as if its the silver bullet to the games/wigans problems.
It isn't, it just would not work that way.
Yes occasionally do a promotion (the big one, the heinze game, the armed forces day etc).
But reduce tickets to a £5 and the club would be bust in 18months, because we wouldn't get 25000 every week! And what happens then? We reduce further.

I wrote something in the office season on ticket prices
Wigan are in the majority of categories as, or even cheaper than the 3/4 other comparable SL clubs in the area.

There are a plethora (good one eh?) Of problems in the game

Ticket prices aren't at the top of that list

And I'm keeping this post separate.

I've seen numerous posts on this site but mainly the other complaining that they can't get the game on TV, They camt stream it somehwere for free.

That's the problem, people with plenty to say about the club but don't want to invest in it

(PS I get that a couple of them are provably trolling or whatever they call it, but it still puts that negative perception out there, as if its the clubs fault).

I have read many of your posts Jukes and must admit 99.9% you are bang on as you are now.

Wigan would not survive if they lowered the prices.
As a club they need the money get behind the club and stop whinging about costs or just dont go.If you cant afford that is how it is .Wigan have great price plans as pointed out and a fantastic setup at Robin Park cant see what else they can do (apart from a new stadium,but unless our friendly billionaire pays for one )we are not moving.

I paid £15 for the West Stand last night . Great value but was sitting on my own . The people that usually around me were nowhere to be seen . Disappointing.

EW

We didn’t go had other plans to be fair,we’d sort of hoped for a weekend game but there you go,I feel the issue is price I’d have priced it at 15 quid in all parts of the ground,money is being squeezed and sport for family men and women isn’t an essential.

The other issue is the structure of the comp,how many times in recent seasons have Wigan drawn yet another super league team,the swinton and dewsbury trips are a few years ago now but both where well attended I seem to recall I wonder as well if people are a bit jaded with the opposition as well?

I absolutely agree with all of that and ‘if’ people can go every week it’s all good but not everybody can or does. My issue is more with what we’re charging away fans in superleague games when they come or what we’ll charge those casual Wigan fans that don’t have season tickets. I worry that the casual walk up fan will find things a) a touch too expensive and b) a hassle, given that they can’t just pay cash/card on the turnstiles anymore and as you rightfully point out, the games are being televised more and more, so some will just not bother.

I don’t know what the answer is but I’m sure it’s not charging away fans £30. I think we and the other clubs need to get our heads together on what can be done to try and tempt more people to go to away games. We also need to keep an eye on our own walk up crowd and make sure we’re not putting them off.

Me and a couple of mates discussed the cup set up a couple of weeks back and we all agreed that it’s not right how late superleague clubs are coming in. It should be a round earlier IMO and you then get more chance of pulling a Championship/League one club out. It doesn’t just let superleague fans potentially visit a new ground/town but as with Whitehaven today, it can be a massive financial boost.

OT, but does anyone know if the road to the back of the stadium (past the gym and what was the soccer dome) switches to being one way after a match?

It's twice now this season that, fans have been using both lanes to exit and cars have still been coming up?