Quote John Philip Souza="John Philip Souza"It has bothered me for over 40 years how this game,which is without doubt the greatest, has never been able to expand. I think there are several reasons, for example we have terrible administrators, but I think our main problem is profile, or should I say lack of. To that end I believe we should use the very high profile famous fans to promote our big televised matches,CC, Grand Final etc, other sports shamelessly use this tactic with a far inferior product.'"
For a brief time in the early 90s we had quite a high profile. The likes of Hanley, Edwards, Offiah and Davies were household names. Wembley got filled to the brim for GB v Aus matches.
We either marketed things better then as a game, or had more 'big names' with which to entice the public, or both. But a few years later, when the emphasis seemed to be on stopping - not just Wigan, but any club - from becoming a dominant force again, at any cost, we lost a lot of that wider romance.
