Saw a Pirtek van in my street this week.

It’s happening.

Will the piping be black?

Or even the traditional Cherry & White hoops with the Ancient & Loyal badge showing the "150th Anniversity" on it.

Now that would be a best seller, especially if there was no "Costa Coffee" badge depicting a old tired looking Viking on it!

I would even buy one myself!

I won't be parting with any money for any merchandise with that awful badge on it. It's not for me and never will be. That's not Wigan RL. It's just one of the catalogue of errors the club has made in the last few years to disengage the fans from the club.

It doesn’t seem to have done them too much harm if the comments about hugely increased merchandise sales are to be believed.

Each to their own but the badge has been the least of my worries this past year or two. I don’t sit watching Saints pack embarrass us (yet again) thinking ‘if only we had the old badge’ on our shirts.

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Where has it been announced that there has been an hugely increase in merchantise sales with the new badge?

It indeed true, perhaps there would have been even been bigger sales, if a better designed badge showing a proper Warrior on a shield instead of a old tired looking Viking on what has been described as a "Costa Coffee" badge.

Perhaps, the person who designed it was in a Costa Coffee outlet which give him the idea for the design!

He sure was laughing all the way to the bank when he was paid!

The socks appear to be Cherry with White hoops. A solid start.

For those who don't hail from Chorley, it's pronounced 'Pal (as in friend) Mal (as in short for Malcolm)'

It isn't pronounced 'Paul Maul".

Looks airbrushed to me Pall Mall Carpets just stuck on as a transfer somebody taking the mickey .

Quote: jaws1 "Looks airbrushed to me Pall Mall Carpets just stuck on as a transfer somebody taking the mickey .'" https://wiganwarriors.com/blog/2021/11/ ... l-carpets/ Well its official so that must be the design at least.

Quote: jaws1 "Looks airbrushed to me Pall Mall Carpets just stuck on as a transfer somebody taking the mickey .'" https://wiganwarriors.com/blog/2021/11/ ... l-carpets/ Well its official so that must be the design at least.

BuT tHe BaDgE!!!1!2?!!!!!2222!!!!

Get over it FFS.

It could be the best shirt in years but all we will hear is about the badge.
The club should sell cotton patches of the crest for an extra tenner that can be sewn on. Financial worries would be over in a fortnight.

It's not like the club just changed the badge and have said nowt since. They have given very in depth answers as to why the badge was changed and how the new badge was designed.
Plus they still intend to use the old badge in the future for special merchandise.

Baffles me how any supporter could have read all the information put forward by the club and not back the change, or at least accept it as a bare minimum.

Also worth noting that the club didn't really have much of a say in it either, it was pushed by the league, Hence the rebranding of multiple teams in the last couple of seasons.

I completely and utterly hate the badge and it's impacted, in a negative way, my perception of the club. If that makes me a bad fan, so be it.

I've mentioned it a few times, but I work in Marketing and I fully understand the reasons and the 'digital' world that lead to the change. I absolutely despise the creative and concept of it tho.

If the original badge was too busy or complex to be used across a number or platforms, then make it more subtle etc. Don't just get rid of 150 years of heritage for a Costa coffee rip off and a Viking. Look at the work the Premier League did with their badge, which ironically enough was done by the same agency, Nomad. It's a nod both to the past and the future of PL, keeps some of the brand equity and is on trend with modern colorful, simple badges/logos.

I'd go as far as to say that Latics badge represents Wigan more than what ours does & that saddens me. Take a min to look at it and tell me we couldn't have incorporated the castle, crown or lions etc.

I do get that not everyone will agree with the above. Some people just don't care, but I do.

Fair, you are entitled to your opinion. As somebody who works in marketing i assume that you read all of the press releases and information given from the club? So as you should know, it is not a viking on the badge with no cultural relevance to wigan, it is a brigante warrior which if you delve into history does have cultural relevance to wigan. I also thought the incorporation of W's (wigan warriors) on either side to create the beard was quite a subtle and clever addition.

Do i think it could have been better and, as you say, included nods to the old badge? Probably yes, but it's far too minor of an issue for me to have any major issues with the club over it (who as stated, didn't really get much choice in the matter either). I would have to question however, if this is enough to tip somebody over the edge in there financial support of the club (as many people across social media seem to claim it has done) were those people too close to the edge and would have fell off the cliff soon regardless?

For the record, the badge that somebody made incorporating the castle and went around social media is better imo, i think it is egg chasing has it as there pic? I wonder if that would have been a happy medium that everybody could have got behind, or whether it just became convenient ammuniton for people to throw back at the club. Would people get behind that design any more then the current one? I have my doubts personally.