Fair enough.

To be fair after the backlash I can't see many clubs following suite in this fashion!

FWIW I think quite a few clubs need to update their branding I just hope they do it in a more considered way.

Pemps?

Not seen it. As pointed out in referring to a comment that says they hope other clubs don’t do the same, well they did what we’ve done now donkeys years back and I’m sure there was a fuss kicked up by their fans at the time but nobody cares anymore. I had a look at the superleague table yesterday to see the clubs badges in one place and pretty much every team has ditched their original crest. We have a Big Rhino, a Giant bloke, a Tiger, a wolf and so on. Other clubs may tinker a bit but it won’t be the extreme change like ours has been because the extreme amendments were made many years ago. It would’ve taken some time for people to get used to them originally but now they’re just the norm.

Your clubs biggest asset is the name Wigan - that is the brand it's synonymous with RL.

Warriors isn't.

Yes some clubs went all in with daft Monikers (like Leeds) but they made it work (some more successful than the others) Wigan Went with the Warriors name, never really committed to it and 25 years later nobody really equates RL in Wigan with Warriors - the better decision would have been to focus on what is successful about the Wigan brand and it is the name Wigan and it's history in the game.

Would you say the older Leeds fans bought into the Rhino's name? I thought they would have always preferred to remain either just Leeds or Loiners as previously nicknamed?

Similar to Warrington, most older supporters prefer to refer as Wire/Wires rather than the silly Wolves tag.

I think the most successful team rebrand was Bradford Bulls, I think they brought in a large new fan base and saw huge crowds in the late nineties/early 2000's. However whilst it brought them a lot of success it ultimately saw their downfall, all the new supporters who were brought in as young kids grew up and fell away, it was all a flash in the pan. Crowds reduced back to the size they were in the 'Northern' days and ultimately were left with only a few thousand loyal supporters rattling around Odsal. Now look where they are.

I suppose that more or less summarises 'Super League', had a massive rebrand in the nineties, big fan fare, attracted huge crowds, huge SKY money handed out but now looks tired and outdated. SKY know this to be true as the rumored new TV deal is significantly less than previous.

Agreed. I think the club could have gone about it differently too and engaged the fans more from the off.

A simple email outlining why they needed to rebrand and a "would you prefer a simplified version of the current crest using its key elements or a full rebrand using the Warrior theme' would have been far more effective and would have reinforced the bond between the club and its fanbase. Instead they go down this route and manage to overshadow a fantastic derby win and the French signing in the process!

I'd say the club not only shot themselves in the foot with this but the ricochet shot and killed their dog too.

I get you, I’ve said I’m not happy with the design but simply responding to the fact that somebody said they hoped other clubs don’t mess with their badges. Well that ship sailed years ago and has had varying degrees of success. You say we didn’t commit to it years ago but now it looks like we will and I’m sure in another 25 years, if we stick to it, then the badge and the name will be second nature. I do think the Warriors name has stuck to a degree, I know many people who just refer to us as the Warriors (people who don’t watch the game much funnily enough) but it’s not been as successful as ‘The Rhinos’ or ‘The Wolves’ because we didn’t totally commit to it. We went back to a traditional crest and the ‘Warriors’ part seems an afterthought, that shouldn’t be the case now. It was quite interesting reading why we adopted the name Warriors. There is a workable link there and I’m not sure that’s the case with the Rhinos or Wolves (I’ve certainly not seen any Rhinos trotting round Leeds City Centre), so we can hopefully make it work.

Just get rid of the badge, the Warriors name and Rads at the same time, everything he touches turns to cack.

From what I remember the Rhinos name wasn’t well received in the first few years, but luckily for the Club it coincided with an upturn in performance both on and off the field which will have made the transition easier.

The bulls demise has literally nothing to do with branding it was down to the mismanagement of the club.

There’s a big difference from 25 years ago, your club too on the moniker ‘warriors’ it hasn’t really worked which is why it seems an odd decision to now try and make it work, they should be looking at was does work and push that.

I 100% agree with the branding needing to be updated but I 100% disagree it needed updating this way.

I may well be wrong but to alienate your core fan base at this time seems a strange move to say the least.

https://www.skysports.com/share/12119078

https://www.skysports.com/share/12119078

It's certainly generating a lot of interest. It was on Granada news at lunchtime today, and even Red Vee has three pages about it.

So is this how it ends then?

We all just moan and end up inevitably accepting something that 99% of the fan base does not like and does not want?

I wouldn't say it ends here, ultimately people will vote with their feet.