Top post and I couldn’t agree more. We have a massive sign that goes up at the stadium it says “WE ARE WIGAN” focus on this, drop the warriors theme altogether.

Great player, but no Simon Collinson.

The marketing of the club since his departure leaves a lot to be desired!

and he was no mick hogan could do with both back and get Collinson back into the marketing dept

100% spot on!
Clubs like the Bulls, Rhinos, & even Wire Wolves took full advantage of the SL 'jazzed-up' rebrand, when it was first touted.
And it definitely worked for those clubs (Bradford's later issues to one side)
Wigan didn't & most of us didn't really care either, tbh.
Even my kids have never fully grasped the 'Warriors' thing, despite being born into it. Always Wigan RL(FC).
That said, it's never really bothered me / them either. Whatever, really.
That was until this crazy new badge has been dumped on us.
My kids hate it. And I seriously hate it.
As somebody has already posted earlier, I didn't actually realise just how strongly attached I am to our club crest until now.
A return to our roots as just plain Wigan RL would be much preferable & tweak from there.
This badge means nothing to me. Apart from recognising the words on it, I don't see / feel it connects to our club at any level.
And must be bad, to have dragged me out of years of slumber on this forum!!

The minority including those within the club who think that the badge is great piece of marketing and will attract younger people to support the club are not only showing that they are out of touch with the majority of supporters, but also with the majority of Wigan people.

But like many other things today, another example of the lowering of standards and cheapness!

Having slept on it for a second night I still can't get my head around it.

Taking all that KR said into account, I get the possible need/want to re-brand but surely they could have done this in a far better way and as I have said before followed the football route and created a new badge for marketing use and kept the crest for the team. That's before we even get onto how poor the design is.

I am not in favour of the new badge, but the modified design by yourself is far better!

Perhaps they should have consulted you about its design.

When Manchester City did a badge redesign they did several and let the fans decide.
I vote for the Historical Coat of Arms. Would think that the majority of fans would to.
Put it to a fans vote. Give us our history badge back!

Hipsters have won out sod history it seems.

Funny isn’t it they can get in touch when they need something such as donating your season ticket yet keep quiet over something that was bound to get peoples hackles up

Nail and head for me. I actually like the crest with the castle and crown, the ‘warrior’ gimmick is something I’ve never really been a huge fan of (irrespective of my poster name).

I’m all for moving forward, we have to as a club and a sport but there’s a way to do it that incorporates both tradition and the new age. Changing the badge to that monstrosity and changing the colours to red and black does neither but p!55 off most fans.

Some fans were included in the review I think from the very beginning
Not sure how much sway they had (probably none) but the club could argue they did include the fans in the decision

From KR video this appears to be IL’s decision

I think IL will keep his head down on this and ride out the storm

Radlinski galore on the club website trying to justify the reasons for the change of the badge.

He should remember as a former player that when Maurice Lindsay was Chairman, he said that supporters should be proud to wear any clothing with the traditional Ancient and Loyal coat of arms badge on it.

He and the others members of the gang of four did not need to change a badge to get younger people to support the club, they just provided the best players they could sign and put on the field for supporters of all ages to watch.

He has to (for the next 12 months anyway) as they've got a load of training kit with the new badge on there.

I don't think I've seen a more negative reaction to anything the club have done.

Grown men arguing and venting on social media is probably more embarrassing than the badge itself.

Can't take credit for that I'm afraid, but I have said for years we should market the castle aspect of the crest (and we did briefly)

I know someone who was consulted on this and I trust them 100% to have done the right thing. Their comments would indicate the club didn't really care what fans said.