I completely and utterly hate the badge and it's impacted, in a negative way, my perception of the club. If that makes me a bad fan, so be it.

I've mentioned it a few times, but I work in Marketing and I fully understand the reasons and the 'digital' world that lead to the change. I absolutely despise the creative and concept of it tho.

If the original badge was too busy or complex to be used across a number or platforms, then make it more subtle etc. Don't just get rid of 150 years of heritage for a Costa coffee rip off and a Viking. Look at the work the Premier League did with their badge, which ironically enough was done by the same agency, Nomad. It's a nod both to the past and the future of PL, keeps some of the brand equity and is on trend with modern colorful, simple badges/logos.

I'd go as far as to say that Latics badge represents Wigan more than what ours does & that saddens me. Take a min to look at it and tell me we couldn't have incorporated the castle, crown or lions etc.

I do get that not everyone will agree with the above. Some people just don't care, but I do.

Fair, you are entitled to your opinion. As somebody who works in marketing i assume that you read all of the press releases and information given from the club? So as you should know, it is not a viking on the badge with no cultural relevance to wigan, it is a brigante warrior which if you delve into history does have cultural relevance to wigan. I also thought the incorporation of W's (wigan warriors) on either side to create the beard was quite a subtle and clever addition.

Do i think it could have been better and, as you say, included nods to the old badge? Probably yes, but it's far too minor of an issue for me to have any major issues with the club over it (who as stated, didn't really get much choice in the matter either). I would have to question however, if this is enough to tip somebody over the edge in there financial support of the club (as many people across social media seem to claim it has done) were those people too close to the edge and would have fell off the cliff soon regardless?

For the record, the badge that somebody made incorporating the castle and went around social media is better imo, i think it is egg chasing has it as there pic? I wonder if that would have been a happy medium that everybody could have got behind, or whether it just became convenient ammuniton for people to throw back at the club. Would people get behind that design any more then the current one? I have my doubts personally.

Good post.

I actually like the new badge but I think the lack of engagement has led to some disappointment, was it a panel of 12 that were consulted?

Sometimes it’s not what you do but the way that you do it.

I have to admit that I was being obtuse with the Viking comment. I read the press release, watched the videos on the micro site - I just don't agree.

Like I said in my OP, others won't agree and some either don't care about the little things, or attribute little stock to their significance. There's plenty of people who focus on the big stuff and that's completely fine. If the badge changes, or the club don't update the website they don't care as long as we win at the weekend. Neither are right or wrong. I fully believe in stuff like compound effect tho (small choices + consistency + time = significant results) and it bugs the hell out of me that the website isn't right, or the badge isn't right (imo), that they are behind on communications, or the ticketing system falls down when something is launched. Get the little things right, have the highest standards across everything and take ownership.

It is not just the changing of the badge from a Coat of Arms design that is upsetting many supporters, but the design which has been produced which leaves a lot to be desired when compared to other club badges of other Rugby League, Rugby Union and even Football clubs.

A old tired looking Viking on what some are describing as looking like a 'Costa Coffee" badge is poor compared to having a badge depicting a bold fearsome Warrior looking as he is ready to go into battle.

And how on earth could a Viking be the choice of a Wigan Warrior when the Widnes club are the Vikings?

Some are easily pleased, if they think that the design is a good one!

/



Except for the bit about the badge, a vey good assesment of the current state of the club.

But, the usual suspects will not be happy with your posting!

Here’s a vital question;

What will be announced/happen before Thornley’s signing is officially announced?

The rapture is my guess

"We've been kicked out the DW and will be playing at Leigh, which means new signing Iain Thornley will feel right at home"

2 birds one stone. I like it.

I'd better not renew my car park pass then, don't want any more of my money going Latics way.

Delay in the shirt because we need a new shirt sponsor? Shame as last years one didn’t impact on the shirt too much like some do (Mecca bingo)

The delay may also be because of talks with Hummel on a new contract which according to reports has now been agreed.