Be interesting how they represent the brand; will we get Eddie the Super League Scania pulling onto the pitch before a game?

I never saw engage doing anything to promote the game

Perhaps not. Hardly suprising, given the fact that they were paying the game to promote them; which crudely speaking is basically how sponsorship works.

Don't understand why its is no good just going around the NW?

If every week Wigan get 24,000 on, Saints 17,500 on, Wire 15,000 and Widnes and Salford 12,000 on then its working. Let the game boom in Lancs, Yorks, and Cumbria then move elsewhere

I dont know how the RFL turned down Betfair for Eddie Stobart. Betfair is the biggest online bookmaker in the UK and the biggest betting exchange in the world. Millions of people worldwide would see the Super league name on Betfair and to boot they are people already interested in sport!

Instead we like the idea of players faces on trucks driving around the country cutting people up

But would Betfair have splashed Rugby league adverts all over their site, minimising their profit from other adverts for free? Betfair could have just been offering £750k to the RFL with nothing back in return like engage, they would have paid to advertise their own company, not promote rugby league.

With the stobart deal, if more people tune in to see a match and then start going to games, all because they saw the truck somewhere, then it'll eventually get some more money for clubs that they wouldn't have had. Seems like it makes sense, and could be beneficial for promotion.

RFL finally thinking outside the box to promote the game. Who knows, maybe if this works in promoting the game, then the next deal we get will include promoting the game [iand[/i a couple of million in the bank.

So basically the RFL have payed £750k for advertising on 100 lorries driving around the UK which they have no control over where they go?

Sounds like a great deal to me

With a bit of luck someone might open the doors and he will run out onto the fast lane.

WW - Exactly. They'd have been better served getting the £750k off betfair, and putting that into other forms of national advertising.

Only problem I could see is that isn't advertising Gambling in France banned? I know alchohol and cigs are, thought gambling was as well?

i imagine advertising gamblings banned in France...didnt we have to remove totesport and mecca logos?

re which routes these trucks will be on.............as i type my sons doing his weekly round of Stobart depots checking on security...hes also under orders (from me) to interrogate the staff on where these trucks will be seen.

The 100 stobart trucks will be few and far between on the motorways of Britain considering they have a fleet of 2250.

We should have taken the betfair money and used the St Helens route of plastering buses with pictures of superleague players and adverts for tickets.

We could have got 1000's of buses all over the shop in Wigan, St Helens, Manchester, Liverpool, Warrington, Leeds, Hull, Bradford, Castleford, Widnes etc etc for less money i'd guess then we'd have recieved from Betfair.

The more I think of this deal the less I like it.

This deal isn't about advertising in the heartlands, they already know about SL, it is up to you , the individual clubs to get them to support you

This is about increasing the TV audience, and ultimatley the amount of SKY money you recieve

If indeed, all the SL trucks are the white version of the Stobart trucks which do cut us up each day on the roads, they are the chilled lorries.. and on the channel 5 documentary about the company they travel over England and abroad aswel as they take English food to our troops.

Comon sense to use the ' chillers', it would be cheaper and easier to livery them up than curtainsiders

Love the tag line.

Sport should be following your LOCAL team