Fat face Radlinski says it's "cool" though.

Think old fat face should stick to his jolly boys outings for joining jack.

That's a frightening omission. Almost like they've tried to swipe the slate and start again.

All the blurb they've spat out about respecting our culture and tradition and they've eradicated basically all of the Wigan town identity and a key component of the club's identity as well. It's a woeful effort.

It says ancient and loyal though so all good

I think old fat face (MBE, Lance Todd and Harry Sunderland winner) is one of the greatest servants of all time to our club. Not ready to throw that out and start throwing personal digs at him because of a dodgy badge. If you blame him for this, do you give him credit for keeping French?

And he should know better

not really

Why? I don't know his responsibilities but I doubt they relate to graphics. He's hardly going to publicly say "Well I think it looks rubbish but I'm not going to argue with design experts.". For all we know IL made the decision, or whoever runs the marketing dept. To be honest I've got some sympathy here. I see from a previous post that we both work in marketing (albeit I'm not involved with graphics). Can you really see a business paying for a reputable design company to come in and re-design the logo, then decide they (non-experts) don't like it, write the money off as wasted and not try out the logo? I think in that situation pretty much any company would give it a go in hope that the designers know better than they do.

I think I remember that the 2011 kit that attracted such derision ended up being the best selling kit in recent memory.

Because he's the number 2 guy in the business, that's why. It's pretty much a given that as a member the board, he'll have had a big say and influence on it. The fact he's the 'face' of all the videos tells you that.

Also, just because a design expert has produced something, it doesn't mean you don't have the right to critique it. Like any expert, there's always a 2nd opinion.

The club have kicked a e storm up that wasn't needed.

A first trip to the new wembley massively helped that I believe.

Looked like someone had stuck the 85 kit on a boil wash.

well I do OK being naive about business considering I make a living out of marketing too (albeit not graphics). I wish I was about 12 I could be watching Radlinski win us the challenge cup single handedly

The company I work for is huge, we recently went through a massive rebrand after acquiring some smaller companies. The CEO had bugger all input into the branding, that isn't because she's incompetent, she recognised that it wasn't her skill set and that they were paying experts good money to do it. Obviously she was still required to lend her support to it once it was launched. I don't like the logo either and agree its a poor decision but it's a bit classless the other person getting personal about someone who has done so much for our club, particularly when he may have just been rowing the party line for all we know.

Thus solidifying Radlinski as the worst CEO we've ever had.

His player acquisition has been middling to poor. This ego fueled nightmare takes it to a new level.

How have the club involved supporters?

A number of supporters have confirmed they were involved on social media, was this part of the fan engagement panel that was set up fairly recently?

I find it quite strange that Kris Radlinski himself has admitted that he expects some people to be unhappy but that to me indicates that they know the design isn’t quite right.

I’m not against change but for something so important to supporters I would like to of seen all supporters be given an opportunity to have their say.

The fan mock ups that are starting to appear on social media are a huge improvement on the clubs effort.

If you want to attract a new, younger audience then improve the product on the pitch.