Quote Bilko="Bilko"That's a common perception at the moment either way.'"
I'm not really sure what the club can do, they're damned if they do and damned if they don't. Both ST numbers and average attendances have fallen over the last couple of seasons, if they put cheap offers on single matches then ST holders get aggreived, if they don't then people will more than likely pick and choose the more attractive fixtures whilst not bothering with others.
This season I chose not to get a ST as I knew me and my girlfriend would struggle to get to some games due to work. I think I'll end up missing 3 home games this season, so a ST wasn't worth it. I've had a £2 discount off every game with the A&L membership, but other than that I've had no discounts for any game.
I'm hoping the club are going through the motions slightly with regards to marketing and advertising, and will improve this when the new league structure kicks off. They definitely need to do something though, and thankfully I'm not the one who's paid to think of what, because I've no idea what they can do. Fan apathy is the main issue IMO, and that's for the individual fans to sort, not the club.