Quote: Jukesays "It'd a LONG conversation, but with regards to the last half of your post, that's why giving cheap/free tickets doesn't work.
I don't think Wigan do a lot of it compared to other clubs, and I know for a fact Wigan didn't give a free ticket away for a long period under Simon Collins on, as I had numerous conversations with him about marketing and thebwork/experience he gained in America through the NFL.
THE lapsed ST Holders reduction is a good shout.
But ill say it again, Prices are not the problem'"
On the reduced / free tickets, i think the club had abit of a fright post-covid when season tickets number didn't bounce back to a similar level to what they where period, and the offers have been a reactionary quick-fix to this. I think this showed also in the Fans Forum (i think last off season?) where the club talked about how spending on things such as the player bill would have to be altered in the future if ticket levels stayed as they where.
With the lapsed season ticket holders, i agree with you and have in the past regarding pricing especially when you take into account that you can pay on finance like i have this season. I was seeing it more as in incentive as opposed to a soloution to a problem. I would see it as similar to a tactic that shops use frequently. Sales, % off certain items, reduced / sale clothing racks. Lord knows how many times i have walked into a shop and bought extra items i never intended to before entering because of some form or sales pitch, it's tried and tested. It could be the difference that convinces somebody who has been on the edge about attending again, or maybe has been thinking about how much they used to enjoy seeing the games live, or their mates have been onto them about attending some games.
I think the club should be doing more to push finance in their advertising also, maybe even put a number to it as alot of advertising does "Adult tickets for as little as £** per month over 9 months". I know the club would rather the full money up front, but that is unfortunately not the world we live in now and it seems like it is only going to get worse. Finance is becoming a very popular way of shopping with websites like very offering payback schemes however you want as long as you pay back by a certain date. I know numerous of my friends use similar schemes when shopping online now.