FORUMS > Wigan Warriors > Pricing/marketing |
|
|
Rank | Posts | Team |
Player Coach | 9351 | |
Joined | Service | Reputation |
Feb 2005 | 19 years | |
Online | Last Post | Last Page |
Jul 2024 | Jun 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
13145_1273270974.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_13145.jpg |
|
| Read an article today around season ticket prices in Super League. I noticed that Wigan's cheapest adult season ticket is the most expensive in SL at £295 with Castleford the second most expensive listed.
A South Stand season ticket saves £30 on the price for 13 match tickets (so a little more than the price of one match ticket). If we compare that to Hull for example, season ticket buyers there save up to the cost of 6 match tickets. Also have a look at the season ticket webpage/brochure and compare it to Wigan's webpage. They have a much higher standard of marketing and over 80 discounts at local retailers.
A few other points on match tickets / flexi memberships and marketing.
Match tickets for the East Stand have been increased over the last year or two to £30 - the same price as the West Stand. I always felt that was a mistake, particularly as optics are so important and more often than not the TV cameras point towards a very sply populated stand. How about scaling the prices for the stand so that prices for the central blocks are more expensive but the blocks near to the South/North stands are cheaper?
With a South Stand flexi membership for 4 games you would save £1.50 per match ticket which doesn't feel like a big incentive. Maybe tweak the flexi memberships so you save £5 per ticket as opposed to £1.50.
Some more innovation/creativity with Wigan TV - potentially with some fan involvement/discussions. Increased benefits for ST holders who bring new/lapsed fans to a game. A fan survey to existing/lapsed/potential fans to gather views on what would attract fans to games. An email newsletter to the fan database. Invite fans to sign up for the club's social media channels in the newsletter (particularly YouTube which has a very low subscriber count of 2,300). Hand out flyers at the St Helens Good Friday game with some form of ticket bundle offer for the next few games.
Not sure if anyone knows how well season tickets are selling at Wigan - if sales are up then great. There's lots of good things going on off the field with community involvement, Robin Park events and improved merchandise. But I think pricing and marketing is still an area where the club could improve. Recorded attendances were up 7% on 2019 (pre-pandemic) although there's always been a suspicion that there's been more than a few freebies handed out. No complaints about that here and there but it isn't sustainable as a long term strategy. I hope the club consider some tweaks to the pricing (particularly with cost of living and post-pandemic impacts). Its not about personally wanting to save a few quid - it just doesn't like a good business strategy to me but perhaps I'm in the minority. Would be interested to hear what others think.
|
|
|
|
Rank | Posts | Team |
Player Coach | 9351 | |
Joined | Service | Reputation |
Feb 2005 | 19 years | |
Online | Last Post | Last Page |
Jul 2024 | Jun 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
13145_1273270974.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_13145.jpg |
|
| Quote: TonyM19 "This is the first season since 2020 that we have had a season ticket (we had one for at least 10 years before the pandemic). We knew that we would miss some games this season but we thought that we could fall back on the system where you can swap tickets for game you miss for ones later in the season to make it worth our while. Together with letting pour kids use them for some games it was a decent saving. We have done ticket swaps in the past, but its not available any more. Minor gripe I know, but it just makes it not cost effective for us to have the season tickets from now on. Just flagging it up if anybody else was thinking of swapping tickets.'"
Sorry could you clarify this? What do you mean by swapping tickets?
|
|
|
|
Rank | Posts | Team |
Club Owner | 1360 | |
Joined | Service | Reputation |
Apr 2003 | 21 years | |
Online | Last Post | Last Page |
Jul 2024 | Jun 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
5177_1611486199.png Category 3:d7dc4b20b2c2dd7b76ac6eac29d5604e_5177.png |
|
| If you couldn't make a game, you could swap your tickets to a different game later in the season. We used to do it regularly. Meant that we could bring friends/family to the game we could make. You can't do it now. No big deal, but it was a factor in us deciding top get season tix from a price per game point of view
|
|
|
|
Rank | Posts | Team |
First Team Player | 1304 | |
Joined | Service | Reputation |
Aug 2020 | 4 years | |
Online | Last Post | Last Page |
Jul 2024 | Jun 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
: |
|
| Quote: TonyM19 "If you couldn't make a game, you could swap your tickets to a different game later in the season. We used to do it regularly. Meant that we could bring friends/family to the game we could make. You can't do it now. No big deal, but it was a factor in us deciding top get season tix from a price per game point of view'"
So my understanding is that if you cant make it to a game (holiday,illness,cant be d etc) you could give the ticket to anyone later on to get in free but you could also use your ticket aswell,that doesnt make commercial sense as it isnt the clubs fault that you are missing a game but the club gets stung for £28 upwards.
|
|
|
|
|
Rank | Posts | Team |
International Star | 4469 | |
Joined | Service | Reputation |
Jan 2013 | 11 years | |
Online | Last Post | Last Page |
Sep 2023 | Aug 2023 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
69704_1656949802.jpg :d7dc4b20b2c2dd7b76ac6eac29d5604e_69704.jpg |
|
| Quote: Jason65 "So my understanding is that if you cant make it to a game (holiday,illness,cant be d etc) you could give the ticket to anyone later on to get in free but you could also use your ticket aswell,that doesnt make commercial sense as it isnt the clubs fault that you are missing a game but the club gets stung for £28 upwards.'"
Commercial risk that probably didn't work so is no longer available.
We now have memberships where people can pick and choose.
|
|
|
|
Rank | Posts | Team |
Club Owner | 1360 | |
Joined | Service | Reputation |
Apr 2003 | 21 years | |
Online | Last Post | Last Page |
Jul 2024 | Jun 2024 | LINK |
Milestone Posts |
|
Milestone Years |
|
Location |
|
Signature |
5177_1611486199.png Category 3:d7dc4b20b2c2dd7b76ac6eac29d5604e_5177.png |
|
| Quote: Jason65 "So my understanding is that if you cant make it to a game (holiday,illness,cant be d etc) you could give the ticket to anyone later on to get in free but you could also use your ticket aswell,that doesnt make commercial sense as it isnt the clubs fault that you are missing a game but the club gets stung for £28 upwards.'"
Your understanding is wrong. You couldn't let someone else use your ticket. It was cancelled for the game you couldn't make and you got extra tickets for a different game. It's no big deal. I just thought you could still do it. The person I spoke to at the ticket office said they stopped it last year. It must have been a real sphere ache to manage so it's understandable that they've stopped it. It just tips the value of getting a season ticket over the edge for us and it will be a membership net season
|
|
|
|
|
|