Quote: The Ghost of '99 "Well yes, obviously it matters.
Any business knows that finding new customers is much harder than retaining existing ones. In the world of sponsorship if you can develop genuine, long-lasting relationships it can be really significantly beneficial.
But it also suggests other things that could also affect people who spend corporate money below the club's headline dealswhy[/i don't sponsors renew? Some will inevitably have just wanted it to be for one year, end of story. Fine. But that is not usually the case and I have absolutely no doubt the club is concerned at their inability to forge some of the long-lasting corporate partnerships which are the bedrock of the finances for other clubs.'"
Or maybe we got an offer for more money from the next sponsor and decided not to renew? For all we know each of those sponsors could have paid more than the last.