I'd echo whats been said earlier.
Great they've carried over the price to deduct two games for ST renewals, but that forgets the 4-6k lapsed ST Holders (above last years 4k covid levels) you would think they would want to entice back.

Full price for an adult is £347 on the sidelines - meaning you're looking at 26.69 per game (/13)! Where's the benefit of buying a ST and committing to all games up front for a 31p - £2 saving per game max?!
Even the early bird at £290 is not particularly enticing....Around £22.50 per game, giving you around £6 saving per game. So you're realistically getting just over 2 games free....Miss that with your holidays or game date changes (as most realistically would), theres literally no benefit in getting a ST.

I know latics are generally more desperate for fans, but compare that to a latics ST, which were sold at the rate of approx £10-11 per game.

I applaud them knocking off two games for renewals, but if they were looking at getting ST back up to previous levels the gap between existing (who would probably renew anyway) and new fans is far too much. £230 renewal price should have really been the offer to all new ST purchases before the end of January which would have possibly got us back up to 8k as there'd have been a meaningful incentive to renew.

Big opportunity missed IMO and i would be surprised to see us with more than 5k ST next year & latics style 8k gates, which is going to be pretty crippling for the club.

Let's not forget the GDPR ruling that came in 2018, meaning historical customer information held before this date had to be removed from company systems.

fair point, and that could be the sole / main reason, but my general point would still stand, unless we were not able to gain any access to the database, but given people could renew, that would mean that the club did have access to the data (database)

i held a season ticket up to the 2020 season, and purchased tickets online for the games i attended last year, so i dont think i am being unreasonable with my earlier point. Whilst i may not purchase a season ticket this season, a simple email or contact to the people who have drifted away, may just sway some to purchase one for this coming season

Don't disagree

As I've stated a couple of times - marketing etc I don't really have an opinion on, obviously I want it to be Very good and I get from what people are saying that maybe it isn't and average at best. It's just that I'm getting my tickets no matter what, I know where to get them from, and I don't need a letter etc. however I did get the Auto Renewal packs and then a week or so after I got the letters about Renewal & New ST's as well (Which I presume is aimed at me in case anyone else in the family wants to buy them).

My original point was based on Price
I'll say it again - Price is not the issue - And dropping them to anything cheaper than what they are is not the way to go

yep, i agree with the season ticket pricing. I held my season ticket for around 15 years in the East stand. The auto-renewal is a cracking scheme and value, with the full price ticket very reasonable for a professional sport (although we can all have a gripe about it now and then ).

i dont know the solution, but like myself, plenty of others have drifted away from watching Wigan on a weekly basis over the last few years. if i was going to get a ST i would be happy at the early bird price available, knowing i would get it cheaper on auto-renewal next year. the club need to workout why we have dropped off, how they get some or all of us back, plus attract new fans to the games

Nice