No mention of the games missed last year, is that taken into account in the price?

Let's not forget the GDPR ruling that came in 2018, meaning historical customer information held before this date had to be removed from company systems.

fair point, and that could be the sole / main reason, but my general point would still stand, unless we were not able to gain any access to the database, but given people could renew, that would mean that the club did have access to the data (database)

i held a season ticket up to the 2020 season, and purchased tickets online for the games i attended last year, so i dont think i am being unreasonable with my earlier point. Whilst i may not purchase a season ticket this season, a simple email or contact to the people who have drifted away, may just sway some to purchase one for this coming season

Don't disagree

As I've stated a couple of times - marketing etc I don't really have an opinion on, obviously I want it to be Very good and I get from what people are saying that maybe it isn't and average at best. It's just that I'm getting my tickets no matter what, I know where to get them from, and I don't need a letter etc. however I did get the Auto Renewal packs and then a week or so after I got the letters about Renewal & New ST's as well (Which I presume is aimed at me in case anyone else in the family wants to buy them).

My original point was based on Price
I'll say it again - Price is not the issue - And dropping them to anything cheaper than what they are is not the way to go

yep, i agree with the season ticket pricing. I held my season ticket for around 15 years in the East stand. The auto-renewal is a cracking scheme and value, with the full price ticket very reasonable for a professional sport (although we can all have a gripe about it now and then ).

i dont know the solution, but like myself, plenty of others have drifted away from watching Wigan on a weekly basis over the last few years. if i was going to get a ST i would be happy at the early bird price available, knowing i would get it cheaper on auto-renewal next year. the club need to workout why we have dropped off, how they get some or all of us back, plus attract new fans to the games

Nice