Quote: christopher "
Wigan were successful at the time of the name changes, Wigan RL was already a strong brand and one that the supporters were proud of, Leeds were coming off the back of financial troubles and almost going bust, it was a perfect time for them to reinvent themselves, Wigan didn’t need to do this so the Warriors moniker was just a half hearted attempt to go along with what was happening.
Long story short I personally think the braver bold decision here would have been to actually drop the name Warriors from the name and go ‘all in’ with branding themselves Wigan RL. There are many examples of redesigns of older badges which look both modern yet traditional and they could have got round the cost of reproduction with s well designed crest.
Nobody really calls Wigan the Warriors in the same way as say Leeds Rhinos are known as the Rhinos, maybe that’s their thinking but I think its too late and has shown by the reaction not what the fans actually want.'"
100% spot on!
Clubs like the Bulls, Rhinos, & even Wire Wolves took full advantage of the SL 'jazzed-up' rebrand, when it was first touted.
And it definitely worked for those clubs (Bradford's later issues to one side)
Wigan didn't & most of us didn't really care either, tbh.
Even my kids have never fully grasped the 'Warriors' thing, despite being born into it. Always Wigan RL(FC).
That said, it's never really bothered me / them either. Whatever, really.
That was until this crazy new badge has been dumped on us.
My kids hate it. And I seriously hate it.
As somebody has already posted earlier, I didn't actually realise just how strongly attached I am to our club crest until now.
A return to our roots as just plain Wigan RL would be much preferable & tweak from there.
This badge means nothing to me. Apart from recognising the words on it, I don't see / feel it connects to our club at any level.
And must be bad, to have dragged me out of years of slumber on this forum!!
