Quote: jonh "I don’t particularly like the re brand and I understand most on here won’t either.
The simple fact is though it isn’t aimed at us. We are the old farts to a certain extent the captive audience.
Clearly the club knew it wasn’t going to go down well with the traditional fans however they are aiming at a new younger market and securing the next generation of fans.
The old crest was/is dated in reality and if this rebrand helps boost attendances and helps support the drive for younger fans then I’m all for it.'"
You can’t actually genuinely believe that changing the badge is going to boost attendances?
You’ve posted that like you’re giving some unique insight into the reasoning. The reason for changing the crest is blatantly obvious. It’s absolutely laughable and even more out of touch to think that that’s going to increase attendances and interest in the game/Wigan. Kids aren’t going to suddenly take an interest in Wigan because they changed their badge. The problems are much much deeper in the sport as a whole and in all honesty this type of thing is the lazy attempt to generate interest with younger generations thinking kids are really into logos.
Edit: that’s not a criticism of Wigan specifically but the game as a whole. It’s a dire set of events that this is as cutting edge as marketing in rugby league gets.
