I got shown this travesty of a badge and the kit at the same time about a month ago.

Ghastly effort!

You get the feeling that the club do things like this to deliberately antagonise the fans. Don't mess with the club badge and dont mess with the tradition of cherry and white hoops. Tinker with the kit slightly yes but they should never deviate from history and tradition.

I’m beginning to think that this is some elaborate hoax
The badge is just too bad to be true

Why spend good money on a trademark application if it's a hoax?

This makes the London and Aussie games look like strokes of genius.

I genuinely cannot put into words how much this has p*ssed me off.

Inexpensive marketing

Think I might need a iron on Wigan Crest from now on.

Just do what the rest of us plan to do - not spend a money on merch with that crap on it.

Told you:

I think they must hold us in contempt. The effort is that bad. A new low from the club.

New sponsors who run a "fan engagement platform". Am I being cynical?