Quote: 100% Warrior "By charging them at rates more suitable to people’s finances it entices them into buying one. If the South Stand was £350, East £400 and West £500 for an adult season ticket you wouldn’t catch a lot of people getting season tickets. By going for the cheaper rate they entice more fence sitters in and thereby increase revenue.
The pay monthly option will also bring people in who couldn’t afford the all at once hit for a season ticket. If you make it more accommodating to people it gives them less of an excuse to not buy one, especially with the signings we’ve made for 2020.'"
What I am saying is that by offering the existing customers/fans cheaper deals you have to be careful not to reduce income to an extent that the "Newcomers" don't cover the reduce income the existing fan base are paying.
To say by reducing ticket prices it will increase the amount of people coming through the door and in turn increase revenue is WAY to simplistic.
If there are 500 fans getting free ST's that weren't before that could be nearly 20k less revenue (And I understand it may entice "Future Customers"icon_wink.gif
By offering cheaper East Stand tickets for U18's & Students in line with the South Stand it could have reduced income by 50k per year (My sons East Stand has gone down from 140ish to £35 for the past 2 x seasons) If 500 people are benefitting from this that 50k
The auto renewal (Which has obviously had it's technical issues) has reduced the cost of season ticket prices further and if each of the 7/8k tickets are £10 cheaper because of this that's 80k
Now 150k lost income is a lot to recover and if we take an "Average" of 1 x adult & 1 x Junior season ticket being £150 then that's a Thousand New Fans/Season ticket holders (That may have been walk up fans anyway so that revenue is lost) that will be needed to just Break even.
The post that I replied to was in relation to the club making ALL TICKETS EVEN CHEAPER to entice new fans!
If they did that then suddenly we could be looking at being 300K down on existing revenue requiring 2k new season ticket holders (Who as I say a lot could walk up anyway so you would lose that income and that would need offsetting also) just to break even to where we are now!
That's a Hell of a Risk!
My point is - If were going to charge the existing Fan base even less to entice new customers your taking less money off 10/11k people in the hope of enticing that off New customers and that's not the way forward for me.
We need to be focussing on increasing the amount of people attending based on current prices as they Really are Value for money already.