on their website they don't even have Rugby League and have put "Rugby" for Rugby Union. Really seem like a company who will have an interest in our sport. I know the season hasn't started but on most other betting sites you can bet on outright winners this early for Super League, Challenge Cup and NRL etc. How is it that we only seem to be able to attract short term sponsors? I can't remember off the top of my head the last time Leeds didn't have Leeds Building Society on the front of their jerseys. And despite all the corporate events we put on why we can't attract a big name who wants a long term association with us. Warrington have Fly Emirates and St Helens have Typhoo which are both big names in their respective field but instead we've had Applicado FS who went bust and to be honest I'm still not entirely sure what they actually did. We had Houses For Homes in 2014 who we got no money from as it was a charity and the sponsor on the shirts was terrible as it was just stuck on, and then we had Coral who decided to only do a year with us. Even Mecca Bingo was a poor sponsor as I remember my 2010 jerseys having no sponsor as we didn't have one when they we're released and then it was optional to go and get it printed on later when we signed back with them.

I find it pretty baffling tbh. Either the club can't find a long term sponsor or they are happy trying to find the best 12 month deal each year. I can't believe it's the 2nd one, because that leads to a delay with the shirts coming out and fans getting peed off. That suggests to me that the commercial team are getting something seriously wrong.

Same here. As I said Wigan are one of the better run clubs and so it's always confused me as to why they couldn't nail down a sponsor. Especially in the last few years since around 08/09 when Wigan have been resurgent and got decent crowds and some success.

Said it before, but....I genuinely don't see what the problem is with this lot. They're a national company (being based in the IoM is purely to do with gambling regulations in the UK [and tax]) and if IL's had anything to do with it they will have paid no small amount to get their monika on the shirt.
Additionally, I suspect our recent relative successes will have heightened competition for the main logo spot, and putting it out to tender with short-term contracts is probably fueling something of a bidding skirmish (if not quite a war). Long-term sponsors might be more difficult to bargain with when it comes to renewal.

Although, just be thankful we're not in Wakey, who appear to be sponsored by the local chippy for next year at least rlhttps://tinyurl.com/ol5wh7rrl

I don't necessarily have a problem with any individual company, more that Wigan seem to want to change the main sponsor every year. Just being a Leeds fan I've seen the benefits a long term relationship with a sponsor can bring, with Leeds it was Tetley's and now Leeds Building Society.
And it's just surprised me as Wigan's turnover of sponsors has been greater than most.

The Wetherby Whaler is a bit more than a local chippy given the location in Guiseley they now run but it's probably not a massively lucrative deal (I imagine they pay Leeds more for various associate sponsorships than they pay Wakey for a primary one).

Wigan's trouble on shirts and sponsors does remain perplexing though. I've no doubt that Wigan would prefer to sign up a long-term partner as they can make plans to work with them over the period of the deal rather than effectively just being together for eight months or so with management having to then spend a load of time finding another replacement. Perhaps the club needs to look at the sponsor experience at the DW as well (assuming representatives of the main sponsors even turn up for games)?

On the shirts, this is such a critical time for the retail depts that it must have a seriously detrimental effect. If your main rivals have taken £500k in shirt sales before Christmas and Wigan have barely got theirs on sale it has to count as a major commercial cock up, even moreso if it has happened repeatedly over several years.