Not being funny, but, as an outsider, Wigan doesn't *look* to me like a particularly poor area. And my son, who lives in London, made the same comment. Certainly it appears a bit more prosperous than where I live (Dumpsville, Wiltshire).
I daresay "off the back of two desperately disappointing performances" is a factor, though.
Anyway, I'll be back up for the Saints game, if not before, so that will boost the attendance by another one.