Quote: the flying biscuit "But that Third largest brewer in the world already sponsors a fine Rugby League Stadium the John Smiths stadium, I have enjoyed some Rugby Hospitality at the expense of Heineken International. They also use Salford city stadium as a venue for national conferences. To me it sounds like they would invest more in rugby League if they could, but The RFL don't allow sponsorship of teams or competitions by drinks companies do they so that's why we end up with soup sponsors.
I do honestly believe its down to the RFL's ability to go and find sponsors rather than professional company directors looking at the demographics of northern people and saying "its not worth sponsoring RL as its fans have no money and any they do have they spend in bingo halls and chip shops".
If it isn't down to the RFL's inability to do its job properly why have Wire been able to Acquire Emirates as a sponsor yet still no sponsor for Superleague.......?
I would also firmly believe Rugby union would never have a sponsor that didn't portray the sport in a less than "premium" light and if Bet Fred offered more than Aviva they would say no thanks.....'"
I remember when some football fans where not pleased whwn teams started to get sponsored by bookies. Now it seems every other team is sponsored by a bookie. In the short term I'd say follow the money so as a sport, we can use the money to invest, advertise and market the game by external companies who are experts in their field. Hopefully we can then gwt more £££ year on year.
I would also like to add I've seen some great posts about the running of the RL in the UK on the Wigan board. I has made interesting reading. Now where is that soap and water....
