Quote: Aboveusonlypie "Just announced that a company that no-one has ever heard of (and those that have wished they hadn't!) have secured sponsorship of Super League for 3 years. I can't find any details of how much (if any) money is involved. There is an announcement on their own website but no details and an announcement on the Super League site but again no figures.
First Utility has a market share of less than 1%.
Yet more evidence of the incompetence of those running the game. Will First Utility even be in existence in 3 years time?
Can anyone else find out the details of the deal?'"
Alternate view:
the largest energy outside the big 6, and the largest energy company to not run it's own power stations ...
Will they be around in 3 years? Yes, they are in part owned by investment bank Morgan Stanley - they're not known for getting things wrong.
No figures have been announced (shocking for a business deal) the rumour is the value is around 750k - how much of that is cash and how much is sign on payments is a current matter of debate. I doubt the details will ever be fully known (again why would they?)