Quote twosevenzero="twosevenzero"Exactly my point, ask yourself............why ?
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When I was growing up, Wigan Athletic were playing non -league football (there you go, showing my age!). Of course kids were not going to support them in this instance, just that "Chorley" or "Leigh" are not the #1 choice at the moment. Frankly kids chose teams that were on TV, that they could relate to and watch most of the time. More often than not they were "localish" big teams such as Liverpool and Man Utd, but not always- Tottenham were very popular.
Certainly amongst my friends there was non of this "Football vs Rugby" nonsense, indeed whenever Wigan did well in a cup run and played some "bigger" teams, there would be a rush for tickets to watch them, everyone supporting the Latics.
I can't really speak about Wigan being "fashionable" atm, maybe in time the younger generation will latch onto Wigan Athletic if they continue to remain in the Premier League? Why not? It seems perfectly logical for them to do so, with no "pre-adopted" club to change from.
In summary I think you need to look at the demographics of the people in Wigan, compare them to the relatively recent success of Wigan Athletic and draw conclusions on that basis.