You can't argue with the interest this can generate. Look at how many on here are taking an interest just because they've seen this picture.
I don't remember many comments when he was fourth a few years ago or even when as a favourite he crashed out last year but show a wigan boot bag and bingo people are interested .
Now we need to capitalize on his popularity.
Get him to ride a lap of honour and deliver the match ball in the yellow jersey

After today's stage it's his to lose now.

It pays at the very top, not many in the earning league of Cav and Wiggo. 60K per race for the couple of crits that Cav has done since the Olympics, sponsorship opportunities will be huge now. I rode The Etape a few weeks ago, cycling is all over the papers in France and Europe in general, way bigger than here. Wiggins was probably not known by all that many until the last couple of weeks in UK, hence he could go to the rugby un spotted. Bet that won't happen again! Good on him.

He stands outside school picking his lad up, goes to the Farmers arms in Eccleston and walks around Tesco in Chorley with ease. Dont think that will be the case when he gets back. His school run will not be the same, but it will soon calm down. I know the school cant wait for re opening, all the kids whished him luck when they closed for summer as part of a doccumentory on him.

Said on Daybreak this morning (i know its cr@p but our indoor aeriel wont pick up BBC) that Wiggo is worth about £20M

Not bad for a scruffy get on a bike