What you do is get the potential attendee to give you an email address. (That is what the Ealing Broadway Friday late morning stall should be harvesting). Then email them their free ticket. From that if they use it, you will know their email address is viable. You can follow it up and future offers can be sent.
Quote: RfE "Get some of the Academy lads to do the leaflet drop. Will cost nothing( bar the printing costs).'"
Bartercard Pounds cost us nowt........use a bartecard printer, get fans/academy to deliver...cost Leaflet drops are not very effective.'"
Really?
When last back in the UK I popped into a refurbed bub in Hanwell for a pint and they were running a promotion called "street of the week". Basically, they leaflet dropped an entire road and offered 20% off the bill for a group of 4 who could provide proof of address (ie, one of the party lived on that street).
I tried this last week with my new business and had 64 tables of 4 or more dine and drink with us.....that's 10 groups a day with an average spend of $50 (£25) a head.....and I paid a young fella $100 to drop them off to a street with 500 houses on......and I have the name and address of 64 people who I will write to next week with a feedback request (which they can email me...more data) and in return they'll get another 20% off their next visit if it happens before the end of march.........
I've marketed, sold to, followed up, captured more data and then marketed again all for a minimal cost.....
...so yeah, Leaflet drops on their own don't work, but as part of a structured campaign, they are gold!
With bosty on this, as a recipient of leaflet drops. Along with domino pizza, raj curry house and bobs taxi firms any unsolicited mail goes straight in recycling bin.
In reality it’s more of an annoyance to the majority rather than an incentive to take part.
My evidence! Have personally been involved in a targeted leaflet campaign at the stoop to Rugby League fans, response? Zero!
And contrary to your thought that it’s just disagreeing with everything you say dog, this is just my view and my experience of leaflets through my door.
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