Laughable really, when we were the Broncos, periodic debates would rage based upon either London being the wrong word to use in our name for all the known reasons, or Broncos needing to be dropped, for all of the known reasons.

If people seriously think that the problem with the root growth of an alien sport into the culture of a specific area is down to a naming convention, they may need to think seriously about being let out on their own.

GF's stats prove the point about GP and the Broncos vs the Stoop and Quins RL.

Yes '97 was a great season to watch the club at the Stoop, but 98/99 were pretty dire. Rose tinted glasses indeed for some.

As long as there is a Rugby League Team in London (preferably North ) then I really couldn't care what we're called!!!!!

Then you laugh Homer, just remember "He who laughs last, laughs longest" No One is saying that the days of Bronco's were out of this world, but that is no defence for accepting that the name Harlequins is just dire and is not working and does not work for us.

It's funny that those that feel the Harlequins name is the best since sliced bread only know one way to debate to attack others who may feel differently, well Homer I would rather be the Fool that gets his head of out the sand rather than staying their and doing nothing, whatever that may name wise no one really knows but Anything is better than the "status quo"

But rest assured whatever does happen most of us will not sulk or decide the only way to get back at those who may differ in opinions is to lower ourselves to attacking and mocking!

Anyone who knows anything about marketing and that is what I trained in knows it is easy to use facts and twist them to your advantage.

I decided years ago to never bother debating anything with you, it's a pointless soul destroying task akin to nailing jelly to a ceiling, carry on with your smugness sunshine, and don't forget the liberal sprinklings of Peter Deacon, the 'appy 'ammers and all the other cliches you use, just in case there's somebody around who may not have read them before and thinks what you write may be relevant.

Ps, Marketing what? with your grammar and spelling I hope it's nothing more substantial than knock off scags down the local flea market.

Children, children...calm down

If we look over this thread (all 7 pages of it) what is the overall outcome? Imagine if the club used this thread as consultation with fans - there would be no outcome. So what is the best option....it's clear that they can't win. There is no way they can please everyone here.

I agree with Homer, the name is irrelevent in terms of the past and gaining crowds. However, I personally prefer London Broncos and would much prefer the club to be so named. Would it get me to the ground, nope. But a winning team would...

If anyone seriously thinks that simply ditching the name Harlequins RL will make everything wonderful, then you are horribly mistaken. Whatever we are called in 2012 we have to have more strength in depth, and possibly an experienced coach working alongside Rob Powell. If we were called London Broncos this year, would we be having a better time of it? I think not! It's a whole bigger ball game than merely changing our name yet again.

I have just told you why RLFC is unworkable. It means absolutely nothing. London could be associated with anything. Who assumes we are Union? Which target audience are we missing out on because of people making an incorrect assumption that we are trying to sell Rugby Union to them? Who are these people?

Lots of people have said to me that they thought Harlequins was a Rugby Union side. This is not a bad thing, this is in fact a great thing. The Harlequins brand carries a huge amount of credibility. I then explaint to them that Harlequins have a Rugby League side now too and we share their ground. And that's it. Its hardly difficult to understand. The way we sell our game reflects this.

An advertisement for Harlequins Rugby League carries a hell of a lot more clout than an advertisement for London Broncos, which genuinely means nothing to people and then I could understand at them not having a clue at what you are talking about.

The whole defence behind the "Harlequins" name is bemusing. People have been called "morons" on this thread because they can't identify two letters on the same brand, unfortunately there are a lot of "morons" in the capital. The Harlequins brand is legendary within Rugby Union, people with half a knowledge of sports will know Harlequins is a Rugby Union team, the quartered shirts and the colours. I see people here in Essex in Harlequins shirts and its not until I get close that I make the decision whether they're a Union fan or not. We've mentioned on here that RLFC means nothing, how does "RL" mean anything either? It doesn't.

I can understand the idea behind moving to The Stoop and buying into the Harlequins brand. The plan was probably to get fans watching both sports and the club buying in on a well recognised brand in sports fans eyes, however, I don't think it has worked. A mixture of the rise of Harlequins RU and the demise of Harlequins RL is a factor, not the main factor but still a factor nonetheless. Harlequins RU rose up from the second division and thrusted into the attention of the British Public through the Bloodgate scandal, the club have also been successful in British RU and now won a European trophy, whereas, Harlequins RL have had no success on the pitch and little media attention.

Now is the time to do something though. London Broncos has been used and shouldn't be returned to, in my opinion. It was arguably a very good time for the club and possibly the best there's been due to the Challenge Cup Final appearance and top league positions in the early Super League years but now is the time to do something and make a mark. I'm not going to suggest a name but the Marketing has to be spot-on this time. I like the idea of talking to the Wigan club, they've marketed brilliantly in the past few years and what with the link between the two clubs through Lenagan, then its a good idea. We have to remember that London is a big city and there are millions of people here, but 25,000 aren't just going to turn up over night. Marketing the club to the people of Twickenham and surrounding areas has to be the start, they live local and won't have to travel far, there's no point in making mass advertisements for the Underground, people aren't going to want to travel far are they? Lets see they see the advertisement for London [insert name here] vs Wigan Warriors on Friday evening after work at Oxford Circus but they live out near Seven Sisters, they're not going to want to spend their weekend back on the Tube when they knowing come 7am on Monday they'll be back on their. Lazy mentality but its true. Obviously there will be exceptions as has proved with the "where do you live?" thread but the people that come in from Kent are loyal supporters, whereas its the new generation that needs to be targeted.

A unique selling point is the key for business and the "new" club needs one. It could be its a "new" club, just for example. "Be part of a ground breaking day in London", "Our City, Our Club" or whatever, try and make it a special occasion as the new club. Identifying the USP and saturating it is a must.

I hope the club get this right.

I'm still waiting for someone to explain to me at what point of attempting to sell Harlequins RL does the "confusion" of people thinking we are a Rugby Union team occur, and why it prevents our club from being successful. People know Harlequins are an RU team, and our promotion clearly promotes us as a Rugby League team. I assume most people in the capital can read, hence the morons tag for people who cannot differentiate.

That was a pretty fair post, but another one who think's we don't have a USP? Other than being the only professional RL team in the South of England?

Sadly for you, I won't rise to your childish games!

Dave, it is a simple Fact it has not worked as Harlequins RL, in fact if I had been David Hughes I would have pulled the plug before now!

Be careful the word and grammar police may be around "think's" but I doubt he would say anything to you!

Moe Lester made some relevant points,but at the end of the say it is not us here on a forum who will make the final decision, whatever they may say about consulting. Why we can't just express our opinions freely and just debate we are never all going to agree without a few making it childish is beyond me?