Mickey has a habit of missing the point. Its difficult to discuss anything with those that don't know they don't know but are opinionated

Cheers for that wire. Just discussing my thoughts. We all have opinions!
Re the lapsed fans, so an example. Fan comes from medway, brings his 2 kids so every home game coming to ealing for that fan is going to be iro £100, how are you going to tempt that fan back? A free ticket and a pint ain't going to do it. I reckon the only way to get that fan back is make the product worth the money so opposition standard is probably going to dictate that. So until we are in the position to offer that it's highly unlikely you are gonna tempt that fan back. However I reckon that fan still follows the club via www etc etc is that a sensible person to market too?
Take the fan who has walked away because they don't like the way the club is run, or because in there opinion they have been treated badly by the club. Again I would bet they still watch the club closely using any media available, that's proven as some of them post on here, maybe even mailing them is what they want to make em feel the club are treating them right, but again as shown they are already aware of what the club is doing.
So am not saying ignore em, simply saying that there are probably better targets for the marketing, an example twice a week 2 miles from Trailfinders there are about 100 people playing a form of rugby league and paying for the pleasure. That's just one venue, there are similar numbers at several venues playing 5 days a week.
Target the right people!

The starting point, surely, would be to find our why those lapsed fans no longer attend games?

Or....just assume it's because of relegation and forget about them.

BTW - and I should say I don't think Instagram is a particularly useful marketing tool - the club's Insta account hasn't been updated since the Cronulla training session on February 16th. They're not even doing the absolute basics.

What's instagram?

I think you need to add the club moving ground to losing support.

Wantawin, well the counter argument to that is what is being mooted by the RFL. Wasps RU moved 80 odd miles, there gates have gone up.
Constant moving is never going to help though, although reality is apart from charlton we have moved at most 10 miles

£20 to watch a poor standard of rugby at a crap ground in an awful part of London is the reason this lapsed fan doesn't bother.

By the size of the attendances at Ealing you're not alone. Sadly.

Think the residents of ealing would not agree that it's awful.
So if it was free you still wouldn't come listy?
For thd marketing and the thread discussion what woukd tempt you back?

Standard of rugby so far has not been too bad at home. The game against kr was actually one of the best live games I have watched in a fair while.

Api named in the 19, wonder if he is going to get a run out

It was competitive,with evenly matched teams and the result could have gone either way - right til the end. Overall good entertainment.
But it wasn't a great standard game by a long way - far too many errors from both sides, many of ours were unforced and ultimately cost us the two points.
The big crowd added to the atmos but I don't think a similar type of game against a team that brings a dozen or two in support will feel quite the same.

Think yr being harsh Rob. No game is error free. In my opinion and from where I was stood it was an excellent game of Rugby League, am talking about the game not the atmosphere.

Atmosphere adds to the game for sure, players get lifted by it.
We bombed several good chances especially in the first half. KR made several mistakes in the 2nd half which let us back in.
Don't get me wrong, I enjoyed the game - hadn't seen one in the flesh since the disappointing international at Stratford, but it was a good Championship game, that's all. Most SL games will be a lot better.

Are we all looking foreward to this evening, will be interesting to see how good the lights are, let's hope it's a good game!