Quote gutterfax="gutterfax"I won't lose any sleep either way...the point is that the game itself has trouble with getting a sponsor, so a small team outside the heartlands with very few fans is hardly going to have people begging to put their logo on our shirts, are they?'"
It is what I have been saying for weeks it is unbelievable that Super League does has not been able to find a sponsor with weeks to go to the first game, so it is not going to be easy for us I agree, but I did not think there was a need to mock it, whatever turns you on!
Perhaps St Helens did well to get Typhoo Tea as shirt sponsors for two seasons, which they see as a partnership rather than just sponsorship, the tea will be sold and used throughout the new stadium, I have not seen how much they paid! The Chief Executive of Typhoo, Mr Packer said "I was partly attracted to the St Helens RL sponsorship deal because of its television exposure overseas in countries including Australia and New Zealand" note the brand is also going to change it's main colour from dark red to bright red and Saints will do the same! “We are also looking forward to realising the full potential of the partnership, and increasing exposure of Typhoo Tea and Saints via a host of joint initiatives.
Saints CEO said “Additionally, our community programmes interact with more than 50,000 youngsters, so alongside Typhoo Tea’s Sport For All scheme, we will be joining forces to get more young people active.”
As part of the deal, which will be supported by substantial market investment, the new home and away strips will showcase the iconic Typhoo Tea logo. The brand will also adorn all media backdrops, official club stationery, match-day and season tickets, along with more than 18,000 branded cups of Typhoo Tea being served at every home fixture. Typhoo Tea will also create a family area where young children can go with their parents to enjoy the game, while the club and their fans will support the company’s Sport For All programme, with bucket collections at selected fixtures, enabling further funding to be invested in community sports.
We should be looking at a sponsor that feels they will gain from the association and sponsorship being seen around the North of England as much as London and TV.