Nope. Getting a "then" sponsor to offer reduced price beers, contribute towards the reduced entry fee and pay for half the print advertising is Marketing. Dropping free ticket offers to random households with no targeting isn't!


2 games on the same day was bad planning by BOTH of the clubs


He is the thing that is killing us........but now he's doing it on a budget so we have an average side and lower than average crowds....the Landlord isn't so stupid and if we don't step up we'll be homeless again soon.....

Not sure why 2 games of rugby league in London on the same day was bad planning? One game didn’t even involve a london based team, but hey we should be in super league with SL crowds. Think what it did show was Toronto playing a home game against a northern club would have been better supported had the away fans bot had to travel 200miles.
As for leaflet dropping dog didn’t you take part in leaflet dropping at Brentford?
DH is killing broncos or he is keeping em alive, it’s a matter of opinion.

Indeed I did....it was confined to within a 5 minute walk of the ground and it delivered results.
FROM THE BRONCOS FACEBOOK PAGE.....

Twickenham, Chiswick, Richmond, Sheen, Hampton are ALL 2 bus rides away.......Brentford is 1. All very applaudable (sic) but utterly useless in terms of announcing that up to 40 minutes travel away a club from Dewsbury will be playing an alien sport.......

....compared to "walk for 5 minutes and come and see what the fuss is about.

It was a badly thought out marketing strategy that delivered what could possibly have been our lowest gate since relegation........but you defend them anyway

AND U16 COME FREE TOO?????

Wronged if they do
Wronged if they don’t
Your upset because the didn’t put ‘s, that will have put loads off from coming.
Your suggestion is that the club only market within 5 mins walk then? Interesting

Griffin Park was the only ground that we left with more fans than we arrived with.......we had teams Like WIGAN to promote........fast forward to the wedding venue that Hughes LIED COULD BE REDEVELOPED because he knew it wouldn't need to be and I'll lay odds that we got those flyers printed and dropped on a bartercard deal.........an utter waste of time

As for the spelling. This is marketing.......I get 3 people to proof read my campaigns......my clients expect it and if we make an error it's free.......maybe we can get a rebate on those bartercard pounds we spent........because it wasn't Hughes's cash that paid for them!

As for 5 Minutes walk......I own a flat 5 minutes away......nothing in the letterbox at all......not a friggin' thing and that's where the new fans will come from, but sheen

There didn't appear to be any data capture on either the flyer I saw in a shop or when the people in front of me entered the ground using a flyer.

I appreciate the imminent GDPR makes this harder than before - though far from impossible - however a random drop with no capture to permit targeted follow up seems of limited value sadly.

Targeted follow up with new regulations is not going to be allowed without specific permission.
Contrary to some suggestions though the leaflet drop did get some bodies through the gate!

Correct hence the mention of GDPR in my post. However it isn't banned if you obtain the right permission.

I don't recall anyone saying no-,one used the offer. Two.of us have reported it being used in this thread. However the poor gate and the massive geographic area the club stated suggests that the take up rate was appalling. Unfortunately we now seem to have no idea who the people who used it were and no way of reaching out for feedback / a reduced price offer to tempt them back again.

Oxford did a massive untargetted offer via a magazine through doors near Iffley Road in season two. It was never repeated which tells you something.

Dulwich Hamlet have massively increased their crowds partially through targeted offers. Their Chairman is a Broncos season ticket holder, their Community Relations Officer attends some Broncos games. To the best of my knowledge an offer to meet Broncos and advise them was never replied to.

Clearly the club had nothing to.learn from them....

Halfdan, didn’t say no one used the offer, just indicating to those who said it was a pointless exercise that it was used!
As for reaching out to fans, if those that came on the leaflet enjoyed the experience why would they not come back?
There seems to be an obsession that any new fans are going to come from the streets surrounding the ground.

No leaflet came through my door in Brentford so maybe the drop wasn't as big as they say

If this is where we are at lets close the gates.

Nor in Twickenham.

Better shut the doors then. A few seasons ago, when Broncos averaged a few thousand, Dulwich averaged 170. On Saturday they attracted 1,266 to a game with nothing on it played, about ten miles from the their home ground as they have been evicted, at level 7 of football.

We haven't sunk to their level, we have sunk well beyond it which is why several Broncos season ticket holders were in Tooting watching that game. I was the only one of the Hamlet fans who watch Broncos in Ealing.

1. It was pointless. It was badly thought out with little follow up strategy is any at all. As for data collection, if you expressly ask for permission then you can contact people....given the total attendance has been put at 400, I would think that if every single one of those people had been newbies, then it would take the club and 2 employees a week to canvas opinion......
2. Proctor and Gamble refer to people who have bought their products fewer than 7 times as consumers, but once you have bought something 7 or more times you are a customer.What the club did was try to attract consumers with no afterthought of how to make them customers. Pointless
3. Not sure how I can repeat myself any more and be ignored......BRENTFORD was the only ground where we grew our fan-base.

Twickeham is 30 minutes by car from Trailfinders, 40 by Public Transport. Given the demographic of that particular place had been our home for 8 years, targeting it does seem very odd. As for the streets surrounding the ground, that's exactly where I came from 2002.......I had never been to a Brentford FC game since moving there 5 years prior, but an invite, followed by regular flyers, emails and other activities kept me coming back....the club moved to Twickenham and I carried to going to games and I even organised a couple of away days with full coaches..... I timed my trip back to the UK in 2014 to coincide with our last ever SL game....I think P&G would classify me as a customer, although the email address I gave the club back then hasn't received anything from the club in years.....but you carry on defending the indefensible......

And before you say it. They are not damned if they do, damned if they don't, they are just damned incompetent!