No offense, but as an ex-estate agent, I can honestly say that shows a complete lack of undestanding as to how marketing actually works, you've fallen in to the trap of thinking each house sale is a one off (or in this case Rugby Game or "SL Round"icon_wink.gif You MARKET the BRAND!!!!!!!!!!!!

Why d'ye think Estate Agents want their Boards plastered everywhere, long after the house was sold, on properties that often aren't even for sale....... So the brand gets lodged in peoples heads, sometimes they don't even realise it's lodged in there!

MARKETING is 24/7/365 and one quarter!!!!!!!

Not if you have a limited budget. If you want to convert casuals/occasionals/neverbeens into attendees, and you can contact them just once, do you try and persuade them to come along on a Thursday night vs. Cas or a Saturday afternoon vs. Wigan?

Of course, in the meantime you do everything you can to build the brand, raise awareness, etc. but I am talking about where to target your extra push.

The Hive can't even get permission for a sign outside their entrance, never mind on other peoples doorsteps.

They applied for permission in March last year and the council are still dragging their heals with no date set for it to go to the planning committee.

When I worked as an Estate Agent, and I know they still do the same, they rarely ask permission, they just shove the board up, lmao.

Posters, Flyers often stay up for weeks and I don't remember my bosses having anywhere near the resources that Hughes/MacKay have.

Advertising is for a single event/product, MARKETING has to be for the Brand as a whole, over a sustained, prefferably never-ending period of time.

It shouldn't be that difficult as Sky and the RFL do a lot of this for themselves and I fail to see how we can't cheekily add ourselves on.

Take the internet, how many sites are there that just request you to "add your link here", can't one of them spend say 30 mins a day doing just that to all London relevent sites??????

My problem is that they seem to do.........NOTHING at all. So lets target the Wigan game to do NOTHING shall we?? They could have the players after training handing out flyers outside the local tube stations etc. But no, they'll do NOTHING!

OK. Advertising is not the same thing as marketing but it is a part of it and it comes out of the marketing budget. I am talking about selling a particular game hard so as to achieve maximum conversions on the basis that the club will gain higher revenues from in ground sales, will have contact info for these customers and that these customers will love the product and want to return.

However, I don't doubt that much more could be done to promote the club positively (again just another part of marketing) and here I absolutely agree with CP. There is an abundance of things that someone with energy and willing could be doing at almost no cost to raise awareness of the club. I accept that the folk at the Hive have been hamstrung by the lateness of receiving the 2013 customer database but I'm not sure they've done enough with it.

Tomorrow's game is arguably a must win for the Broncos. There was potential to market it as a key game for the club's survival. Instead we get an announcement that half the ground is going to be closed.

Careful now......I was an enthusiastic amateur marketer back in 2002........14 years of the bronco infatuation and now I own a marketing consultancy. Dangerous stuff!

Any idea what it's like getting out of the car park at the ground after a game? Don't want to end up taking an hour to get away like some did at Salford.

Very easy at the moment. Would like to think it will change when we start winning

So you're in 2016? The next two years must be bad if you're an example of the future

Interesting that a 10k leaflet drop was done for the area around the hive for tomorrows game.

With a good offer ?

Good stuff. Needs to happen for every game for the next 5 years and everyone who takes up the offer needs to have their data collected and their feedback sought. Alas, if the past is an indicator, it will happen once more and the be written off as a bad idea!

I've been trying to find out but so far no joy,.I've already said on twitter that unless the incentive is more than just telling people that there is a game I cant see it having much effect on numbers.