Marketing Fund is a great idea, you can have my money for sure. Happy to help with campaign development if that's any use to you - and if you need someone to edit your copy so that sells stuff then you should use my magic red pen...

For what it's worth for me the strategy should have 2 layers: One is ongoing background activity, mainly cheap stuff, whether PR, promo using in-house people, or all the social/viral/guerilla stuff GF's been dropping in this thread. That can start yesterday. The other layer is where you spend most of any actual cash rather than time: Focused promotion of a limited number of games. Target game criteria include (a) being in first half of season so you have more time to get LCV from new converts repeat buys pluis can offer more choice of dates to come; (b) a game we can win or at least lose valiantly (the biggest factor in sports attendance growth is the entertainment ratio, normally aligned to the gap between teams' scores in a game)

PS: Nah, nothing to add really, just thought I'd add a PS... see, you read it didn't you? So why don't the club always use a PS to repeat the key sell in letters?

Not read all of the thread but saw a figure that said 750 people contributing £60 would generate £45k to spend on marketing.

Not knocking it but agains ta background of bitter complaints about ticket price I just wonder if the same could be achieved by 750 people upgrading to the next level of ticket? What I mean is will 750 people be up for it when they weren't up for season ticket renewals?

I posted the "briali" volunteer request to the 370 face bookers who are members of the Group Harlequins Rugby League.
My favourite reply washello,
i would be willing to help out when possible, its sounds like you have a lot of work to do and if i could assist in anyway let me know.
xxxxxxxxxxx, i think thats my number but when im back in the uk next week ill let you know or you can contact me on facebook.
cheers matt gafa

Now, if you were umming and aring about offering to help I think that Matt's offer should help you make your minds up.

PM briali with your details....it is for the good of the club!

put it up in your staff room/office/local pub etc....
rlTHANKSrl

There are some interesting ideas here, from people who know a lot more about marketing than me.

My point is more about the organisation of this whoel thing. With money being involved it becomes vital that everything is done properly and above board so that everyone involved can see where the money is going and who is accountable.

To that end maybe it would be better to form a supporters trust, not perhaps with the aim of taking control of the club like many of them do, but with stated aims of providing marketing support, etc. Supporters Direct wold be able to help, as would some of the ST's at rugby league clubs (Bramley, Swinton,??) and I believe that The Co-op might also be able to help in some way. Might even convince them to sponsor some things.

Hi all i would like to throw my hat in the ring with a £100 donation. keep up the good work as i think this could make a massive difference for the future of Quins Rl.

Great ideas here. Some of it carrying on from the former Supporters Action Group. I'll donate another £100.

I'll donate as well. I'd like to see how things develop before I commit myself to a specific amount.

Same thoughts crossed my mind. With fugures like £45 000 being talked about it is imperative that the objectives, structure, governance, legal basis and financial controls are established before a single penny is handed over.

Good point and of course this was part of the reason we failed to get a new Supporters Club off the ground a year or so ago.

this is the kind of journalism/journalist we need on-side.......it makes me want to vote tory... Steve@code13.co.uk