Just remember that when our players look down it will read NIM !

Accepting you know a lot more than me about this than me, how (without full knowledge) do the following benefit from sponsoring

Carlsberg-Liverpool
AIG -Man Utd
O2-Eng RU
Chang -beer Everton
Thomas cook -Man City
Northern Rock- Newcastle
Jobserve -West Ham

I foolishly, it looks, thought that it was just about spreading the name-although I’m sure in some circumstances there is a lot more to it.

Point out which Quins fans are struggling with this concept?

Could you be any more condescending?

Wouldn't it MIN?

Carlsberg-Liverpool
AIG -Man Utd
O2-Eng RU
Chang -beer Everton
Thomas cook -Man City
Northern Rock- Newcastle
Jobserve -West Ham

O2 are notorious for their bluetooth activities around twickenham, using things like hotspot experiental marketing to collect data from anyone visiting a match. For example, assuming their is a 20% take-up of this activity, thats 16,000 extra people on their database. Times this by 3 or 4 autumn internationals, and 3 Six Nations games, thats 112,000 extra people on their database. Add to this an agreement to use the England logo and selected players in their marketing activities adds to the ROI. There is then the RFU/o2 credit card. And then the hundreds of thousands of match shirts, replica match shirtsd, tracksuits, bags, sweatshirts, etc etc emblazzoned with the logo is simply free advertising.

Northern Rock and Newcastle - imagine being the marketing manager in the already saturated Mortgage market! What could he possibly use to make sure Northern Rock stands out against HSBC/Skipton/Nationwide/Halifax?
If only we had an agreement where we could use someone who was easily recognised in the local area to give me that edge? Someone like Shay Given or Michael Owen or Alan Shearer!!!!!!

Imagine the Everton Head of Communication, trying to make the team global. Theyve targetted China as an area they'd like to exploit...........how on earth could we make breaking into this market easier..........Answer: get a Chinese beer to sponsor the shirts!

This is great

He's talking to himself again.

No Listy - just got sick of talking to you. Hence the lack of responses to your posts. Im breaking a pact with myself on this one. Simply because i wanted to use the forum as a place of discussion, as opposed to your tactic of using it to antagonise people.

Life too short, better things to do, yadda yadda.
End result - you just wont be acknowledged by myself. Im sure your just as happy with that outcome as me.

I dont think your posts offer anything useful to the discussion.
You dont think mine offer anything useful.

So rather than just carry on - just let each others postings slide without response.

That way, me, you, and everyone else is happy!

EfH-And now for jobs in East London, holidays in Manchester, and Danish beer in Liverpool

So would you agree that the benefits of Northern Rock in Newcastle is seeing the name Northern Rock on the football strip and not a great deal more- or has Shay Given got a Northern Rock Mortgage

So would you agree that the benefits of Northern Rock in Newcastle is seeing the name Northern Rock on the football strip and not a great deal more

No....because Northern Rock have always had a policy of sponsoring Newcastles major sports teams. They sponsored the basketball and the Rugby Union squads, that was their method of brand awareness.

Carlsberg and Liverpool is/was the longest single sponsorship in the Premiership.
Developing such brand prominence in such a tough market is an exceptional feat, and im sure they fought hard to keep the sponsorship.
It is widely regarded as just as famous as the Arsenal/JVC tie up, and the Marlboro/Ferrari sponsorship.

As for jobs in East London and holidays in Manchester - gotta be honest, i think thats just to get their name on the TV and get them ahead in the market. The extra's are very unclear.

He may have when he was playing for Newcastle...



And of branding them as a local business within the North East

Chang is from Thailand, and I much prefer it to Singha, the major competition, but it's difficult to get in London restaurants.

My bad, got confused with the Chinese sponsor they also had after one-2-one!

We've got a sponsor. That's good. Next...

Hey EFH

I was simply interested... No need to give me a lecture on the sporting industry. I feel I am probably well versed to give my own.

INTERESTED! No complaints, just an interest in what the deal involves.