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Quote: wire-quin "I was looking at the floodlights last sunday thinking they looked inadequate!'"


I know how they feel

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Quote: poplar panther "It really would not take a lot of effort to email the existing database and that of Ealing RUFC to promote this game. It would not be more than a hours work.'"


Think that using the Ealing contacts might cause problems with the Data Protection Act to be honest. The lack of effort on the London database is rather more puzzling.

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Haven't received a single email from the club since the 2016 season. Bizarre.

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Colly, why do you need an e mail? Surely you know when the game is.
Seriously though am a bit puzzled why we would e mail the Ealing ru fans, they are union fans, a bit like harlequin fans I would suggest that they have no interest in our game, bit like most of us have no interest in there's.

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Because if it's legal it may just trigger a few to attend, and hopefully return, for basically zero cost. It's very obvious this club is not even close to self sufficient at the moment. Frankly I don't understand why they wouldn't take any free steps they can to try and boost the fan base and for someone who isn't from a RL background Toronto is more marketable than Dewsbury - unfortunately given the division we are in.

Alternatively we can all sit around patting ourselves on the back about how loyal we all are as games are watched only by the 500 or so who care enough to check when matches are proactively as the club slides into semi pro status - where current gates probably are viable but London would find it difficult to recruit. (Why live in Yorkshire and play for London you have options? Look at the likes of Oxford, at the end of every season they lose their best northern based lads to their local clubs.) Championship One could then be calling, assuming the club survives.

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IIRC the Skolars were in touch with Wolfpack, the Canadian Embassy and Maple Leaf Pub, etc, promoting their game. Apparently several hundred curious Canucks turned up. Have the Broncos done anything similar?

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So what are wolfpack doing to promote the game? They have the links presumably

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It's the home teams responsibility to market a game. Whilst I'm sure they would be willing to share contacts why on earth would Toronto use their resources to market this when they are building up to their first ever home game. That's far more important off the pitch to them than this game.

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Well as cc game gates are 50/50 you would think they would want to promote the game to get the numbers up as well, or is that suggesting gate receipts don't matter to wokfpack.
Besides I thought the previous post said skolars spoke with wokfpack before there game re promotion

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What I mean by 50/50 is the gate receipts are split 50/50

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On a serious note, marketing is never going to be easy. Who do you market to? Those "several hundred curious cannuks" if they are interested after game one they watched at skolars I would suggest they would not assume it was a one off event and would probably now be watching what the club are doing on available media channels. So if they liked what they saw we wil see em on fri.
What is the point in the club marketing the game to people who already know what's going on? Everyone on here who says they have not heard from the club, so what? Surely everyone who is on here knows what and where we are playing so why do they need to e mail/phone/mail us.

Marketing primarily for current fans is surely "pull" rather than "push" on information. So I don't need to club to push info to me, as an active fan I pull the information from several sources.
Potential new markets need push and pull info, but push is in effect "cold callling" so identifying who you cold call is the problem. Just throwing a question out there if you recieved "cold call" e mail from an unwanted source don't you call it spam these days? If I was to recieve spam e mail from ealing RU promoting on of there games I would firstly give it a stiff ignoring because it's a sport I have no interest in and second would want to know who "sold" them my contact details.
Just a thought folks.

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Oh the irony! I have just got an email from the club promoting the CC game. Marketing works

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Quote: mickyb1234 "Well as cc game gates are 50/50 you would think they would want to promote the game to get the numbers up as well, or is that suggesting gate receipts don't matter to wokfpack.
Besides I thought the previous post said skolars spoke with wokfpack before there game re promotion'"


I would suggest the gate receipts from tho game are fairly irrelevant to them. The first home game is massive for them. Give their new fans a bad experience and they may not return. If I was Toronto's owner I would tell my marketing team their job is the first home home game, and the games that follow before they return to Brighouse, not London. Pass on contacts, as they did to Skolars, but their resources are required elsewhere.

Totally agree marketing in London isn't easy and to do it properly requires a budget the club may not have. Whether carrying on as is for much longer is plausible remains to be seen.

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Mate, am not gonna argue about the plausibility of remaining as we are. Sadly it us the state of the game in this country, it's reliant on folk like DH to keep putting the money in.
I am amazed that we are still full time! But it's not just us, I doubt many sports teams total could survive if they had to live within there income.

We are in the chicken and egg conundrum. Folk will walk away when you are not winning, start winning folk start coming back, but that's also tempered by the opposition. Those who might have accidently come across a Wigan Cas, game on sky or accidently seen CC final on BBC might be tempted but unlikely to bother coming to see Batley or Swinton.
So to get fans back start winning and compete in Super League, to get back to Super League you need to spend, to spend you need fans coming through the gate.

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Quote: mickyb1234 "On a serious note, marketing is never going to be easy. Who do you market to? Those "several hundred curious cannuks" if they are interested after game one they watched at skolars I would suggest they would not assume it was a one off event and would probably now be watching what the club are doing on available media channels. So if they liked what they saw we wil see em on fri.
What is the point in the club marketing the game to people who already know what's going on? Everyone on here who says they have not heard from the club, so what? Surely everyone who is on here knows what and where we are playing so why do they need to e mail/phone/mail us.

Marketing primarily for current fans is surely "pull" rather than "push" on information. So I don't need to club to push info to me, as an active fan I pull the information from several sources.
Potential new markets need push and pull info, but push is in effect "cold callling" so identifying who you cold call is the problem. Just throwing a question out there if you recieved "cold call" e mail from an unwanted source don't you call it spam these days? If I was to recieve spam e mail from ealing RU promoting on of there games I would firstly give it a stiff ignoring because it's a sport I have no interest in and second would want to know who "sold" them my contact details.
Just a thought folks.'"


Well they could do nothing as seems to be your bizarre preference and get a 500 crowd, or do what skolars did and get a 1500+ crowd.

113 posts in 9 pages 
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113 posts in 9 pages 
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