Yes I noticed that. A few have gone Stubborn Rhino , Dragon Soop in to go with the 2 other energy drink suppliers. Hoping they are going to add a few more it looks a little light again.

8% far too strong a brew to appear on Premier League shirts, just another vodka based trendy drink. Hope they are paying very big bucks for us to put our name to this.

Looks like they sponsor a few other sports teams, most notably Dundee United FC. It would be good to line up someone a bit more "blue chip", but I guess we'll see how it plays out.

I did them an injustice, 7.5%, sadly I thought we'd seen the last of Alcopops but seems not. Having said that, it might be a quickish way of blotting out the potential hammerings our current Championship team might receive.

I'll stick to By The Horns

DC I think this is a shrewd bit of marketing. Strong alcohol will become exponentially more popular amongst Broncos fans the heavier the hiding we are taking from the other SL teams. Catalans game a real good test. Hopefully 50% off for ST holders. I’m in.

Horrendous logo.....strong alcoholic drink in line with attracting family driven audience and just another example of how far we've fallen.....
...but enough about VB.

This soop stuff is at least a national brand with a presence over that of the rest of our so called "partners" over the last few years..

I’m happy with the new sponsor. One assumes at some stage they’ll formally announce it.
The seeming lack of other newbies rather like the lack of additions to the squad I’m finding more difficult to unpick in a positive manner. Let’s see what happens. A few weeks to go yet. Not many, but a few.

Newsletter dropped today with a glaring typo in an image.....an image FFS.
I also noticed they were flogging off gold lounge tickets for the Catalan game at discounted rates.....it's started early, but I can see this car crash of a season getting embarrassing for everyone except the wage thief and his employer who are immune to shame.

Away kit looks decent revisting the early SL years. Impressive launch video too. Some better creatives seem to be onboard.

Club have listened to fans and produced a quartered away kit which looks sound. On the downside the situation re sponsors has to be a concern. I’d assumed last year’s debacle was down to a really poor season in 2022 and lack of time to engage with local business and impact of change of marketing director mid stream 2022. However it begins to look like the new norm - minimal no contra sponsors. Bit of a worry as that’s a big % revenue stream for most teams.