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Quote: Exiled down south "https://www.youtube.com/watch?v

Suspect that video might have been slightly different if Toronto had won the MPG !!

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A lot was made of the video for the season launch. It strikes me that this is an emperors new clothes syndrome. Where people feel obliged to say how good it is. In truth it is absolute rubbish.

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Broncos must really like that Friday 11-1pm slot, because they're back there again today.

Really nailing this marketing business.

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JESUS WEPT :WALL: HOW MANY TIMES????? £20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000. The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover. There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. :BEAT::d7dc4b20b2c2dd7b76ac6eac29d5604e_76030.jpg



Quote: northernbloke "Exiled! Completely non sense theory of mine? Not quite sure what you mean? The year free season tickets were given to all of those involved in the community game in London. Nothing wrong with the theory, it might have even got some fans in! Why didnt it? Was pretty simple really, the season they did it most home games were played on Saturday! Community games are played on a Saturday! Can you spot a flaw in that plan?'"

lol..... icon_lol.gif icon_lol.gif
Excuses are the fodder of failed sales people.
How the hell non-league and amateur football fans find the time to attend Premier and championship games is a mystery to folk like you.......The London Broncos aren't crap at marketing, because to be crap at it, you have to actually try it......I am sick (as many others are) of repeating myself.....but until that waste of space who owns the club stops ego massaging and actually opens his cheque book up, we will be reliant on expat northerners attending their home sides "away" game in London........and apologists like you who ask me "what the solution is" never actually want to hear the answer.......and the answer is spend some friggin' money marketing us......not back of a beer-mat stuff, but proper, in the paper, on the rdio, door dropping marketing........Hughes is supposedly dropping £2,000,000 a year into us......give me 25% of that and i'll give you 5k averages.........but he'd also need to drop me another £250,000 for my salary........he won't, so guess what......1,500 at the wedding venue and a smug Mr Hughes watching HIS team.......and that's why fans have drifted......because it's not our team....it's his!

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Dog.
A fact is not an excuse. It's impossible to be in two places at one time. London community rugby play on sat afternoon. London Broncos chose to play sat afternoon. All those free season tickets were given to people who then had to choose play or watch.
If your sick of repeating yrself then stop doing it. Again you have chosen to make it a dig at DH

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Who else owns marketing and for that fact any LB decisions Northern??

Business tone is set by senior management do you agree with that? If not this is a non starter.

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I am told that the broncos have taken advertising on Cyber Radio. Who happen to be a club sponsor.

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WQ I commented on the free season tickets! I didn’t say anything about any marketing! My comments were not apologist as was stated, I merely stated a fact why it didn’t work that year.
Sadly every thread has to turn into a should have could of! DH is terrible. It’s dull! We know! But until someone else comes along itswhat we have, and if he walks tomorrow then we are history

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Quote: northernbloke "But until someone else comes along itswhat we have, and if he walks tomorrow then we are history'"


All the more reason to focus on things that could potentially make the club more sustainable.

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So way back to an earlier comment. Target for the season has to be re build the fan base.

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JESUS WEPT :WALL: HOW MANY TIMES????? £20 a ticket and £15 on beer and merchandise.....so an away fan is worth £35. At best, 1,000 is the average away support split across 11 rounds and I am being really generous here, so Toronto, replacing say Wakefield will cost a SL club £35,000. The minimum turnover of a SL club is £4,000,000 so Toronto instead of Widnes is worth less than 1% of a SL clubs turnover. There are many valid reasons for and against expansion into America, but "AWAY FANS" isn't one of them. :BEAT::d7dc4b20b2c2dd7b76ac6eac29d5604e_76030.jpg



Quote: northernbloke "So way back to an earlier comment. Target for the season has to be re build the fan base.'"


And my question is valid....."too what level" will be satisfactory in your (and more importantly Hughes's) eyes? 1,500? 2,000? 2,500?, 3,000?

I say we need 5,000 to stand any chance of being close to self sufficiency.....how do you think we will attract those lapsed fans back as well as new ones? What is the point of Ward and the Squad for last year flogging their guts out, just so we can try and survive whilst being watched by a crowd where away fans outnumber home fans?
The Academy growing our own players is great, but without the means to pay them, they will be lost to Union or other clubs......and the only means we have to pay them is Mr Hughes.....so when he dies/leaves, we are 100% cast iron, bolted on bu99ered.......the Skolars are a better run club..... icon_rolleyes.gif

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Does not matter what my view is.
Although I would say 5000 would not make us self sufficient.
Go support Skolars then!

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I think we will average 12-1500 this season as long as the big clubs bring some fans.

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WQ dont thinkyou will be far off with that estimate, although I think we will be closer to 1500 average than the lower figure.

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We averaged around 1,300 in that diabolical last SL season at The Hive. That was down from our previous SL worst of around 2,400 in our last year at The Stoop. The majority of that loss was probably home fans. You could argue it should have been easier to rebuild the home fan base while doing well in the Championship rather than (likely) struggling in SL but there didn't seem to be much effort.

1,500 would seem a reasonable estimate but the number of new home fans is the most important aspect. The club should be gathering as much data as they can.

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