Vallis Way

Quote: Robert Flack "
My vision is that, if planning permission permits, tents and novelty stalls from local businesses should line the perimeter of the long driveway towards the ground just as you enter Trailfinders.

Craft food and drink tents sell produce prepared by local businesses, including craft beer, gin and tonic, burritos and curries. These tents are interspersed with club shop tents selling replica gear and miniature Buck and Dusty cuddly toys and flags. All club shop tents are equipped with fast Wifi and iZettle to take payments as quickly as possible.

At the end of the long drive way could be located a huge screen (maybe use the screen on wheels that the club owns initially) which shows, on a loop, video introductions to all the players and their biggest hits and best tries and welcomes away fans. Note how Toronto and Leeds do something similar on their social media to announce their match day squads. No excuses now that video recording facilities are so cheap, an iPhone shoots in 4K.

Lively music (from the last decade) or a steel band plays in the background, people sip ice cold craft beer from frozen plastic glasses before watching the Academy pre-game (which is also streamed live online to capture the burgeoning online audience).

Upgraded versions of Buck and Dusty (re-designed to be more endearing like a Disney-style mascot or Jefferson and the newly created, yet-to-be-named, mare mascot patrol up and down this area entertaining the kids and families. On entry, you instantly get the impression that this is an event with something for all.

We should now have the leverage to re-open a negotiation on bar-takings-sharing with Trailfinders being as we now are the higher status team and will pull in proportionately more fans from travelling armies of away teams.

The use of social media needs to be savvier and the club should leverage targeted social media advertising to residents of Ealing who have a family (yes this can be done). Flyers are so 90's like much of the club's marketing strategy.

Broncos should be billed as a day out with something for everyone and to cater to the demanding tastes of people West London (look, for example, at the success of the Ealing Beer festival). We will simply not compete by offering a cheap fair ground experience with a bouncy castle. People already have far too many distractions.

The club need to acknowledge that what they have done to market the sport and create a positive match day experience has not worked rather than just keeping the blinkers on and wondering why we still have a shockingly low gate.

This is no criticism of the club, but I think we're all hoping they seize this opportunity with both hands, especially given the quality coming through the junior ranks.'"

The only club that has achieved a match day atmosphere similar to the is the Toronto Wolfpack. They attract massive crowds who are all relatively new to Rugby League. If they can do it there’s no reason you can’t too. The only issue is perhaps your “ground” or lack of it could put people off attending.

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