I didn't even know it had happened, 'cause there's nothing on the news or websites about it, just happened to see it mentioned on FB. I thought there was going to be a press launch about it.
Really don't like that badge. Yuck.

I won't be rushing back that's for sure. Embarrassment all round I'm afraid.

Rushing back where Listy!

This is class. Love it

Did not realise you had left Listy!!...........and why the embarrassment?

Pinkerton.........we have been stuck with a prancing, multi coloured clown as our emblem for years, so no angst from me regarding the change to a horses head logo.

news.bbc.co.uk/sport1/hi/rugby_l ... 353867.stm

news.bbc.co.uk/sport1/hi/rugby_l ... 353867.stm

Backing from Boris and Vince : Boris Johnson, Mayor of London is equally delighted with the rename. He commented: “London is one of the world’s greatest sporting cities and rugby league has an increasingly important role to play in helping to maintain this status.

“I am delighted to be working with the RFL on their community development programme in London, and I am equally pleased to see a team like the London Broncos reclaiming their original moniker and proudly displaying the London brand.”

Vince Cable MP added: “As the Member of Parliament for Twickenham, it is always going to be a shame that we lose a name like Harlequins RL, but with this relaunch as London Broncos, we are gaining an iconic rugby brand that fans have been calling for. Combined with new signings, I look forward to seeing the London Broncos doing very well in Super League.”

But where's Ken when you need him? Maybe that's why the kit is blue!

welcome back!

really great to see the London Broncos name back again.

Really like the badge and the shirt will look good if we get some sponsors on it.

The only disappointment so far being the lack of photos of Cowgirls.

Badge looks good, nice colour scheme, kit needs some work - but all kits would look odd without the sponsor logo (s) on it.

Overall pretty impressed - nice to have the Broncos back

Perhaps he was disappointed we didn't re-brand as London Lizards!!

I also hear on twitter that Buck & Dusty have been saved from the knackers yard.

What's this the 'listening club'. hurrah!

Distinctly underwhelmed by the whole thing. 'king horrible plain shirt - might as well get a plain black polo shirt. Still I suppose that if you give the kit to a firm that makes kit for cricket (wonder what the connection there is), that is what you get. Can't believe that the club have invested time and money on this idiotic "rebranding". It in itself will make negligible difference to the attendance figures, unless the team starts winning and then it will take 2 or 3 years of success to get into the London sporting psyche. Hopefully with the squad for next year this is going to happen, but I am sure Salford fans were thinking the same way this time last year.

Still absolutely beggars belief that the website is not ready - what the hell have they been doing for the last few weeks!

Of course if we do have a successful season I can just see the prison warden saying that it was all down to the "rebrand" not the fact that the quality on the pitch is significantly improved.

Brilliant post Paddock, sums up my feelings too. My interest in this club is significantly waning because of how it is being run. Chop and change. False dawns and false promises. Terrible management. Such a shame as the squad is looking promising.